Results 271 to 280 of about 395,075 (308)

Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs

Cornell Hospitality Quarterly, 2012
A well-established loyalty matrix classifies customers into four quadrants based on their frequency of purchase and attitude toward a hospitality business. These quadrants represent four distinct types of loyalty, according to combinations of patronage frequency and attitude favorability: true, latent, spurious, and low.
Sarah Tanford, Seyhmus Baloglu
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Plastic loyalty – Investigating loyalty card programs for a Finnish hotel chain

Tourism Management, 2019
Abstract Few studies of hotel loyalty programs, particularly field studies, examine basic questions such as the need for loyalty programs or their effects on hotel choice. Other gaps in loyalty program research include business versus leisure travelers, travel frequency and multiple loyalty program memberships. This case study extends loyalty program
Juho Pesonen, Raija Komppula, Jamie Murphy   +2 more
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BRAND LOYALTY AND LOYALTY PROGRAMS; A LITERATURE REVIEW [PDF]

Romanian Economic and Business Review, 2015
Global and competitive markets have led businesses to cope with many challenges. Technology development has brought many businesses to deal with advantages which last less than before. It becomes increasingly difficult for a company to differentiate its products as they are perceived as easily imitable and fairly standard.
Elvira Tabaku, Mirela Zerellari (Mersini)   +1 more
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Airport loyalty programs

2015
Airports are operating in two sided markets. On one side are the airlines, which airports fight for in a competitive market. On the other side are passengers within the catchment area of the airports. Furthermore, there are transfer travelers, which choose their itinerary partly based on the attractiveness and efficiency of transfer airports.
Maurer, Thalissa, Wittmer, Andreas
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The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness [PDF]

International Journal of Economic Practices and Theories, 2012
The present paper addresses the issue of correctly evaluating the impact of a loyalty program in retail stores when it is difficult to establish causality relations in what concerns joining a particular program. Since there are numerous costs related to technology, human resources and promotion associated with the choice of introducing a loyalty card ...
Carmen Acatrinei, Teodora Viviana Puiu
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Understanding Customer Loyalty Programs

2006
In retailing, loyalty programs (LPs) have been the subject of exploding levels of attention since the late 1990s. Building mainly on the premise that it is less expensive to market to existing customers than to acquire new ones, firms across a multitude of industries have raced to implement one loyalty scheme or another.
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An Individual Difference Approach to Understanding Loyalty Program Effects: Customer Loyalty Program Involvement

2015
Although retailers continue to devote scarce resources to customer loyalty programs as a means to build customer loyalty, controversy over their effectiveness exists. Based on identity congruency concept (Sirgy 1982) and Bhattacharya and Sen’s customer-company identification model (2003) built on social identity theories, this study proposes and tests ...
Sejin Ha, Leslie Stoel
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The Effect of Loyalty Program Type on Brand Loyalty: Coalition Loyalty Program vs. independent Loyalty Program

The Academy of Customer Satisfaction Management, 2019
Se-Won Kang, Jae-Do Song
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Loyalty Programs: Design and Effectiveness

2012
Loyalty programs (LPs) are critical CRM tools used to identify, reward, and successfully retain profitable customers. This chapter gives a deeper introduction into the strategic use of this tool by presenting several industry examples. In two parts, it deals with the design and the effectiveness of LPs.
V. Kumar, Werner Reinartz
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Customer Retention using Loyalty Cards Program

International Journal of Business Innovation and Research, 2021
Nyagarama Omboga Thomas, Sapna Singh, Mohit Gangwar   +2 more
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