Results 281 to 290 of about 395,075 (308)

Loyalty program and communication effectiveness as drivers of store loyalty

Measuring Business Excellence, 2022
Aang Curatman
exaly  

Customer Loyalty Program

8th International Conference on Advances in Computing, Electronics and Communication - ACEC, 2019
D J, Dinuka Chathuranga, J A, K.A. Dilini, W A, W A, W G   +6 more
openaire   +1 more source

The mediating effects of program loyalty in loyalty rewards programs: an experimental design in coffee shops

Journal of Service Theory and Practice, 2021
Yaprak Atay, Selin Metin Camgöz, Lydia Hanks   +2 more
exaly  

Consequences of customer loyalty to the loyalty program and to the company

Journal of the Academy of Marketing Science, 2011
Heiner Evanschitzky, B Ramaseshan, David M Woisetschläger   +2 more
exaly  

Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program

Journal of Retailing and Consumer Services, 2009
Vesna Zabkar
exaly  

An emerging theory of loyalty program dynamics

Journal of the Academy of Marketing Science, 2020
Jisu J Kim, Lena Steinhoff, Robert W Palmatier   +2 more
exaly  

Loyalty Program

2019
openaire   +1 more source

Loyalty program structure and consumers' perceptions of status: Feeling special in a grocery store?

Journal of Retailing and Consumer Services, 2013
Zachary Estes
exaly  

Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

Journal of the Academy of Marketing Science, 2000
Ruth N Bolton
exaly  

Loyalty programs

Foundations and Trends® in Marketing, 2011
Bijmolt, T.H.A., Dorotic, M., Verhoef, P.C.   +2 more
openaire   +1 more source