Results 291 to 300 of about 395,075 (308)

The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior

Journal of Marketing Research, 2012
Els Breugelmans
exaly  

Examining the differential effects of social and economic rewards in a hotel loyalty program

International Journal of Hospitality Management, 2015
Jin-Soo Lee, Nelson K F Tsang, Steve Pan
exaly  

Understanding loyalty program effectiveness: managing target and bystander effects

Journal of the Academy of Marketing Science, 2014
Lena Steinhoff, Robert W Palmatier
exaly  

Casino Loyalty: The Influence of Loyalty Program, Switching Costs, and Trust

Journal of Hospitality and Tourism Research, 2017
Seyhmus Baloglu, Sarah Tanford
exaly  

The effect of loyalty program fees on program perceptions and engagement

Journal of Business Research, 2016
Stephanie M Noble
exaly  

Loyalty Program Benefits, Satisfaction, Program Loyalty, and Store Loyalty of Cardholders

The Review of Contemporary Scientific and Academic Studies
openaire   +1 more source

Building brand relationship quality among hotel loyalty program members

International Journal of Contemporary Hospitality Management, 2017
Ada S Lo, Yong Chen, Hailin Qu
exaly  

The Relationship between Loyalty Program, Customer Satisfaction and Customer Loyalty in Retail Industry: A Case Study

Procedia, Social and Behavioral Sciences, 2014
Abdul Kadir Othman
exaly  

Customer Loyalty Programs

2011
openaire   +1 more source

Customer Loyalty Program Management

Cornell Hospitality Quarterly, 2016
Michael Mccall
exaly