Results 271 to 280 of about 299,336 (310)
Some of the next articles are maybe not open access.
Gamification in Loyalty Programs
2022This research identifies the benefits that occur from the use of gamification in loyalty programs, particularly the degree of need satisfaction of competence and relatedness of individuals, as well as their intrinsic motivation to participate in the program. These may be preponderant factors for the engagement and loyalty of customers. The research was
João Pedro Oliveira +1 more
openaire +1 more source
Are loyalty program members really engaged? Measuring customer engagement with loyalty programs [PDF]
Journal of Business Research, 2018 In a quest to engage customers in long-lasting relationships, many firms rely on loyalty programs (LPs). They do fairly well in acquiring new members of LPs, but firms often fail to engage them in the long term. This article seeks to understand what engagement in LPs is, how to measure it, and how it relates to company engagement.
Bruneau, Virginie +2 more
openaire +3 more sources
BRAND LOYALTY AND LOYALTY PROGRAMS; A LITERATURE REVIEW [PDF]
Romanian Economic and Business Review, 2015 Global and competitive markets have led businesses to cope with many challenges. Technology development has brought many businesses to deal with advantages which last less than before. It becomes increasingly difficult for a company to differentiate its products as they are perceived as easily imitable and fairly standard.
Elvira Tabaku +1 more
openaire
Effects of loyalty program rewards on store loyalty
Journal of Retailing and Consumer Services, 2015Abstract This investigation examines consumers' preferred loyalty program (LP) designs across two retail contexts, grocery retailing and perfumery, with varying degrees of personal involvement. The research employs in-store full profile conjoint analysis by using the following attributes: timing of the reward, reward compatibility with the store's ...
openaire +2 more sources
Does program loyalty induce brand loyalty
International Journal of Business Innovation and Research, 2021Amit Shrivastava, Yogesh Funde
openaire +1 more source
2010
Mobile loyalty programs hold various advantages to companies compared to traditional card-based programs. Mobile customer cards enable companies to precisely assign advertising reactions and purchase data to individual customers. For this reason customer retention activities can be adjusted to individual preferences and the situational context. However,
Andreas Mann, Jan Prein
openaire +1 more source
Mobile loyalty programs hold various advantages to companies compared to traditional card-based programs. Mobile customer cards enable companies to precisely assign advertising reactions and purchase data to individual customers. For this reason customer retention activities can be adjusted to individual preferences and the situational context. However,
Andreas Mann, Jan Prein
openaire +1 more source
A stochastic model on the profitability of loyalty programs
Computers & Industrial Engineering, 2011Effectiveness of customers' loyalty programs has been the focal point of some recent studies. While empirical research shows mixed findings, analytical studies on the efficacy of loyalty programs are in their early stages. In this paper, we develop an analytical model on the profitability of loyalty programs in which customers' valuations along with ...
Amir Gandomi, Saeed Zolfaghari
openaire +1 more source
The Academy of Customer Satisfaction Management, 2019
Se-Won Kang, Jae-Do Song
openaire +1 more source
Se-Won Kang, Jae-Do Song
openaire +1 more source
2015
Airports are operating in two sided markets. On one side are the airlines, which airports fight for in a competitive market. On the other side are passengers within the catchment area of the airports. Furthermore, there are transfer travelers, which choose their itinerary partly based on the attractiveness and efficiency of transfer airports.
Maurer, Thalissa, Wittmer, Andreas
openaire +1 more source
Airports are operating in two sided markets. On one side are the airlines, which airports fight for in a competitive market. On the other side are passengers within the catchment area of the airports. Furthermore, there are transfer travelers, which choose their itinerary partly based on the attractiveness and efficiency of transfer airports.
Maurer, Thalissa, Wittmer, Andreas
openaire +1 more source
A Typology Framework of Loyalty Reward Programs
2010Loyalty reward programs (LRPs), initially developed as marketing programs to enhance customer retention, have now become an important part of customer-focused business strategy. With the proliferation and increasing economy impact of the programs, the management complexity in the programs has also increased. However, despite widespread adoption of LRPs
Yuheng Cao +2 more
openaire +1 more source