Results 281 to 290 of about 299,336 (310)

Game on! How gamified loyalty programs boost customer engagement value

International Journal of Information Management, 2021
Linda D Hollebeek, Kallol Das
exaly  

The Impact of the Starbucks Mobile Application Loyalty Program on Customer Loyalty

2023 International Conference on Information Management and Technology (ICIMTech), 2023
Erwin Halim, Charles Gomarga, Andreas Raharto Condrobimo, Marylise Hebrard   +3 more
openaire   +1 more source

An overview of customer loyalty programs- measuring the effectiveness of customer loyalty programs

1997
Customer Loyalty ( or Customer Reward ) programs have been increasingly used in recent years as a marketing tool to increase profits through customer acquisition and increased purchase size or frequency, or, in a defensive mode, to limit customer defection and lost market share.
openaire   +1 more source

Loyalty programs as travel companions: Complementary service features across customer journey stages

Journal of Business Research, 2021
Lena Steinhoff
exaly  

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

International Journal of Research in Marketing, 2007
Jorna Leenheer, Harald J Van Heerde, Tammo Ha Bijmolt   +2 more
exaly  

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

Journal of Business Research, 2020
Jiyoung Hwang, Laee Choi
exaly  

The Importance of Loyalty Program

Journal of Global Economy, Business and Finance, 2022
openaire   +1 more source

Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers’ Switching Costs and Perceived Program Value

Journal of Travel and Tourism Marketing, 2015
Clark Hu
exaly  

Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards

Journal of Retailing and Consumer Services, 2012
Blanca García Gómez
exaly  

Loyalty Program

2019
openaire   +1 more source