Results 301 to 310 of about 299,336 (310)
Some of the next articles are maybe not open access.
How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs)
The Cornell Hotel and Restaurant Administration Quarterly, 2006Anna S Mattila
exaly
Perceived benefits of loyalty programs: Scale development and implications for relational strategies
Journal of Business Research, 2010exaly
Leveraging loyalty programs to build customer–company identification
Journal of Business Research, 2016exaly
Hotel loyalty programs: how valuable is valuable enough?
International Journal of Contemporary Hospitality Management, 2014exaly
Competing with loyalty: How to design successful customer loyalty reward programs
Business Horizons, 2019exaly

