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Foundations of Management, 2023 Analyzed from the sender’s perspective, marketing communications aim to engage audiences and create benefit-oriented relationships. In order to adequately assess the reciprocal efforts of the sender and receiver of the communication process, one cannot ...
Kolwas Szymon, Domański Jarosław
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Naše Gospodarstvo, 2023 This paper aims to enhance the understanding of the concepts of service quality, customer satisfaction with service, and organizational reputation in the context of educational services.
Ramovš Marjeta, Milfelner Borut
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Management, 2020 The study identifies the factors that influence marketing through social media of users in the Vietnam market, conducted through qualitative and quantitative methods.
Thao Nguyen Thi Phuong, Van Anh Nguyen
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Position and Role of Social Supermarkets in Food Supply Chains
Business Systems Research, 2021 Background: Social supermarkets were developed in Europe after the economic crisis 2008-2014. Their purpose is to decrease food waste that occurs in traditional food supply chains and to ensure access to food to socially endangered citizens.
Knežević Blaženka +2 more
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Journal of Pure and Applied Microbiology, 2021 Ten sediment samples were gathered from several geographical locations around mangrove habitat, Red Sea coast, Egypt, during summer 2019. Actinobacteria are widespread in most mangrove soil samples.
Moaz M. Hamed +8 more
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The Issues of Defining and Classifying Cultural Centres
Economics and Culture, 2022 Research purpose. Cultural centres are multifunctional interdisciplinary cultural institutions that provide access to culture and a wide variety of cultural services, promote citizen participation in culture, offer lifelong learning opportunities and ...
Pfeifere Dita
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Central European Management Journal, 2022 Purpose: The article presents research on enterprises from various economic environments, namely the mature Finnish market and the Polish post-transformation one.
Oleksiuk Adam, Pleśniak Agnieszka
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Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases
Economics and Culture, 2020 Research purpose. Social networks have become an integral part of life, making social media one of the most significant advertising platforms, which, according to many experts and scientists, is one of the most effective brand communication techniques ...
Antoniades George +4 more
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Management, 2022 In the context of the strong outbreak of the Covid-19 pandemic leading to increasing social distancing, it is difficult for businesses to access the labor market.
Thi Hang Nguyen, Nguyen Tran Trong
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Naše Gospodarstvo, 2019 The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies’ financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive ...
Milfelner Borut +3 more
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