Results 61 to 70 of about 7,775 (186)

Sensory Marketing from the Perspective of a Support Tool for Building Brand Value

Economics and Culture, 2018
A brand is one way to distinguish products from each other, while simplifying consumers’ decisions in choosing an appropriate product. Brand building is not just about design but also strategy, which is even more important in the process.
Nadanyiova Margareta, Kliestikova Jana, Kolencik Juraj   +2 more
doaj   +1 more source

FACTORS AFFECTING MILLENNIAL GENERATION'S INTENTION TO CHOOSE SPIRITUAL TOURISM IN VIETNAM: THE MEDIATING ROLE OF ATTITUDE AND MOTIVATION [PDF]

Geo Journal of Tourism and Geosites
The study focuses on analyzing factors that influence the Millennial generation's intention to choose spiritual tourism and determining the mediating role of attitude and motivation in this relationship.
Hoang Thi THAM, Bui Thi Quynh TRANG, Vu Thi Hong PHUONG, Kieu Thu HUONG   +3 more
doaj   +1 more source

Methodological Perspective of Evaluation of Green Marketing Performance

Economics and Business, 2019
There is an increasing interest among academics, top managers, stakeholders regarding green marketing and its potential to improve environmental performance.
Skackauskiene Ilona, Vilkaite-Vaitone Neringa   +1 more
doaj   +1 more source

Expanding knowledge on emotional dynamics and viewer engagement: The role of travel influencers on youtube

Journal of Innovation & Knowledge
This study investigates how the discrete emotions expressed by travel influencers on YouTube influence viewer engagement, distinguishing between macro- and micro- influencers. Using text mining and machine learning techniques, 6,061 travel-related videos
Jinyoung Jinnie Yoo, Heejin Kim, Sungchul Choi   +2 more
doaj   +1 more source

Net promoter score, growth, and profitability of transportation companies

International Journal of Management and Economics, 2018
Introduced in 2003, net promoter score (NPS) very quickly gained popularity, as a customer loyalty measure, among companies and a part of researchers, due to its simplicity, the ease of interpretation, low costs of calculation, and, overall, its assumed ...
Korneta Piotr
doaj   +1 more source

Limited utility of plasma M30 in discriminating non-alcoholic steatohepatitis from steatosis--a comparison with routine biochemical markers.

PLoS ONE, 2014
IntroductionThe utility of Cytokeratin-18 fragment, namely CK18Asp396 (M30), for the diagnosis of non-alcoholic steatohepatitis (NASH) is currently uncertain.
Wah-Kheong Chan, Pavai Sthaneshwar, Nik Raihan Nik Mustapha, Sanjiv Mahadeva   +3 more
doaj   +1 more source

Stability of serum cytokeratin 18-M30 under different storage conditions for drug-induced liver injury assessment

Pakistan Journal of Pharmaceutical Sciences
Background: CK18-M30 is an emerging biomarker to be used in patients who have liver damage from drugs or other causes and is now commonly used as a marker of liver apoptosis in patients with drug-induced liver damage.
GuoWen Zheng, XiaoPing Xia, FengLan Jia, WenXia Li, Jie Wang, JunYu Li   +5 more
doaj   +1 more source

Use of the Topsis Method in Consumers’ Luxury Electric Vehicle Purchasing Decisions

Folia Oeconomica Stetinensia
The increasing variety of electric vehicles affects users’ electric vehicle purchasing pReferences.
İnan Ümmü Saliha Eken
doaj   +1 more source

Newsletters M30

A newsletter will be produced at regular intervals that includes all the relevant information from the Commission and ...
openaire   +1 more source

M30 [PDF]

, 2019
openaire   +1 more source