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Online Video Contest Effects on Brand and Ad Attitudes [PDF]
, 2010 This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement attitudes. After conducting a pre-test to discover an appropriate product for the Generation Y target market, we ran an experiment ...
Janis, Daniel A.
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The extent and nature of coverage of mental health issues in printed media in India
Indian Journal of Psychiatry, 2019 Context: The term media on a whole pertain to the main method of mass communication. The chief aim of the media is communication, with the objective of educating, informing, and entertaining the audience.
Blessy Mohandass +2 more
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Have Orbitals Really Been Observed? [PDF]
, 2000 The article disputes the recent claim featured in "Nature" magazine and many other science magazines to the effect that atomic orbitals have been observed for the first time.
Scerri, Eric R.
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International Journal of Communication, 2018 An experiment examined gender, parasocial interaction, and nonverbal communication regarding sports magazine cover models. Results indicate that a correlation exists among parasocial interaction, nonverbal communication, and gender, with female cover ...
Ben Wasike
doaj
Optimal Cover Prices and the Effects of Website Provision on Advertising and Magazine Demand [PDF]
I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space.
Kaiser, Ulrich
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Representing young people's sexuality in the 'youth' media [PDF]
, 2004 This paper reports findings from a content analysis of the main messages about sexuality in media outlets consumed by young people. It examines how sexuality is represented and the level of sexual health information provided in some UK magazines and TV ...
Batchelor, S.A. +2 more
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LITERARY THEMES IN ITALIAN PERIODICALS IN RIJEKA FROM 1900 TO 1919
Fluminensia: Journal for Philological Research, 2013 Despite the abundance of periodicals in Italian language in Rijeka in the second half of the 19th century and early 20th century, their comprehensive and systematic research together with their modern and objective evaluation is still insufficient.
Dolores Miškulin
doaj
Price Structure in Two-sided Markets: Evidence from the Magazine Industry? [PDF]
We present and estimate a model of competition in a two-sided market: the market for magazine readership and advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results are consistent
Kaiser, Ulrich, Wright, Julian
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