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Transformation of Manufacturing Firms to Servitisation Firms: an Ego Network Approach for SMES
2013It is crucial for the manufacturing SMEs to reconsider their business strategy in order to be able to launch customer-centric solutions. This ability is associated with a paradigm shift from a product-orientation to service-orientation. One of the major challenges to success in transforming a traditional manufacturing firm to service-oriented firms is ...
Ma, Zheng Grace +2 more
openaire +2 more sources
THE GROWTH OF MANUFACTURING FIRMS
Bulletin of the Oxford University Institute of Economics & Statistics, 1959openaire +1 more source

