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As marcas no deserto

World Literature Today, 1980
Antonio Ramos Rosa   +1 more
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Compreender o que lhe vem à cabeça, quais as redes associativas que são criadas nas mentes dos consumidores para as marcas A, marca H, marca S, marca M, marca N, marca NW e marca V

2020
All human beings easily associate attributes a little with everything in the world, suggesting that we represent the reality around us in terms of associative networks that support these associations. These associative networks contain important information for an individual's general perception and understanding of their reality.
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