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Las marcas no convencionales: nuevos retos y oportunidades para la comunicación
La gestión de la comunicación entre empresas y consumidores resulta cada vez más compleja por la creciente segmentación de los mercados y la proliferación de los canales de comunicación, cada vez más personalizados, digitales y directos. En este contexto,
Toledo Alarcón, Eva
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El próximo concepto de marca. (Incorporación de las marcas no tradicionales)
This contribution analyzes the new precepts provided by both Directive 2015/2436 and EU Regulation 2017/1001 regarding the conceptualization of the brand –not only European but also national–, especially in the absence of graphic representation of the ...
Candelario Macías, María Isabel
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Un análisis sensorial del Concilio de Frankfurt del año 794
In the discussions of the Frankfurt Council of 794 some elements of the material culture which are essential for the knowledge and understanding of early medieval Christianity can be traced, both in terms of liturgical and devotional objects and of daily
RODRÍGUEZ, Gerardo Fabián +1 more
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In Seville, religious processions take place throughout the year. Moving altars walk on the streets, carried by slow-walking groups of men. The processions are organized and performed by associations called “brotherhoods”; they have been taking place at ...
Vargas Cetina, Gabriela
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DIGIT: A Novel Design for a Low-Cost Compact High-Resolution Tactile Sensor With Application to In-Hand Manipulation [PDF]
Despite decades of research, general purpose in-hand manipulation remains one of the unsolved challenges of robotics. One of the contributing factors that limit current robotic manipulation systems is the difficulty of precisely sensing contact forces ...
Mike Lambeta +11 more
semanticscholar +1 more source
Rotating without Seeing: Towards In-hand Dexterity through Touch [PDF]
Tactile information plays a critical role in human dexterity. It reveals useful contact information that may not be inferred directly from vision. In fact, humans can even perform in-hand dexterous manipulation without using vision.
Zhao-Heng Yin +4 more
semanticscholar +1 more source
espanolEl 24 de agosto de 2015, el Tribunal de Justicia de la Comunidad Andina emitio la interpretacion prejudicial recaida en el Proceso 242-IP-2015(2), sobre la marca tactil o de textura consistente en la superficie de la botella de whisky Old Parr, la
Juan Manuel Indacochea
semanticscholar +1 more source
Advancements of virtual reality technology pave the way for developing wearable devices to enable somatosensory sensation, which can bring more comprehensive perception and feedback in the metaverse-based virtual society.
Zhongda Sun +3 more
semanticscholar +1 more source
Las marcas lexicográficas: concepto y aplicación práctica en la Lexicografía española
Las marcas lexicográficas: concepto y aplicación práctica en la Lexicografía española.
Alejandro Fajardo Aguirre
semanticscholar +1 more source
El Derecho de la Unión Europea en materia de marcas se modificó en 2015, y en concreto el concepto de marca, por lo que el Derecho español tuvo que adaptarse, modificando la Ley de Marcas (en 2018) y su Reglamento de ejecución (en 2019).
Ramos Herranz, Isabel Aurelia
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