Results 211 to 220 of about 730,410 (266)
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Journal of Marketing Education, 2008
Hiring faculty is a challenge in the field of marketing. One important factor is a shortage of candidates. The problem is exacerbated, however, by an imperfect match between jobs and candidates. This study examines the homogeneity of academic jobs and candidates. Surveys were conducted with both parties.
Michael D. Basil, Debra Z. Basil
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Hiring faculty is a challenge in the field of marketing. One important factor is a shortage of candidates. The problem is exacerbated, however, by an imperfect match between jobs and candidates. This study examines the homogeneity of academic jobs and candidates. Surveys were conducted with both parties.
Michael D. Basil, Debra Z. Basil
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1995
This chapter highlights the reduction in the scope of the domestic construction business (Section 4.2). It deals with the main markets in which construction firms operate, namely contracting (4.3), housing (4.4), property (4.5), mining and minerals (4.6), and international businesses (4.7).
Patricia M. Hillebrandt +2 more
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This chapter highlights the reduction in the scope of the domestic construction business (Section 4.2). It deals with the main markets in which construction firms operate, namely contracting (4.3), housing (4.4), property (4.5), mining and minerals (4.6), and international businesses (4.7).
Patricia M. Hillebrandt +2 more
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2005
Innovation needs a different mindset, as we discussed in Chapter 4. But more importantly innovation begins with a customer. Without a comprehensive understanding of customers, innovation by a company is essentially its own private imagination. And, more often than not, such imagination is not commercially fertile.
Arnoud De Meyer, Sam Garg
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Innovation needs a different mindset, as we discussed in Chapter 4. But more importantly innovation begins with a customer. Without a comprehensive understanding of customers, innovation by a company is essentially its own private imagination. And, more often than not, such imagination is not commercially fertile.
Arnoud De Meyer, Sam Garg
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Emerging Markets vs. Marketing Emerging Markets
2011Chenggong is shiny new town in China that seems to represent the epitome of the Chinese miracle. For years, Western media, economists, financial analysts, brokerage firms, pundits, government officials—and certainly the Chinese themselves—have perpetuated the concept of unlimited growth.
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2008
The club of high-performing emerging markets is fairly concentrated in East Asia. Their TFP growth may not be extraordinary, though their growth rate is unprecedented. Factors argued to promote growth include trade, investment, external financing, and good governance.
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The club of high-performing emerging markets is fairly concentrated in East Asia. Their TFP growth may not be extraordinary, though their growth rate is unprecedented. Factors argued to promote growth include trade, investment, external financing, and good governance.
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Market Orders and Market Efficiency
The Journal of Finance, 1997ABSTRACTThis work compares a dealer market and a limit‐order book. Dealers commonly observe order flow and collect information from multiple market orders. They may be better informed than other traders, although they do not earn rents from this information.
Brown, David P, Zhang, Zhi Ming
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, 2007 The purpose of this contribution is related to our own view of the Austrian market approach. We first point out how Menger, Wieser, Hayek (to a more limited extent) and Lachmann successively made various analytical achievements which contributed to the emergence of an Austrian view of markets as institutions.
Richard Arena, Pierre Garrouste
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European Journal of Marketing, 1979
Investigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms. Suggests possible future directions for training in this area.
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Investigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms. Suggests possible future directions for training in this area.
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Journal of Social Marketing, 2012
PurposeThe purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote speeches and presentations to illustrate the contradictions and confusion in contemporary social marketing thought which may be hindering the acceptance and adoption of social
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PurposeThe purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote speeches and presentations to illustrate the contradictions and confusion in contemporary social marketing thought which may be hindering the acceptance and adoption of social
openaire +1 more source
Market Definition of Platform Markets
2017Platform markets are characterized by the existence of indirect network effects that connect two or more market sides through a platform that internalizes these feedback effects. Conventional instruments of market definitions which consider price levels cannot easily applied in case of two-sided platform competition, as price structure of those markets
Dewenter, Ralf +2 more
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