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Marketing Analysis Training Exercise

Behavioral Science, 1965
MATE (Marketing Analysis Training Exercise) simulates a market for one multi-branded product—packaged detergents— in form of a game. It can be used to train marketing students and junior executives as well as to screen and experiment with marketing strategies prior to trial runs in the actual market, thus paralleling the use of a pilot plant.
A A, KUEHN, D L, WEISS
openaire   +2 more sources

Market and Marketing Analysis

Journal of Marketing, 1948
P. D. Converse   +2 more
  +4 more sources

Thermally modulated lithium iron phosphate batteries for mass-market electric vehicles

Nature Energy, 2021
Xiao-Guang Yang   +2 more
exaly  

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