Results 1 to 10 of about 1,150 (251)

Influence-based approach to market basket analysis

Information Systems, 2018
Abstract In this article, we propose an approach to market basket analysis based on the notion of social influence. While traditional market basket analysis looks for combinations of products that frequently co-occur in transactions, we seek to find a set of influential products that, if bought by a customer, will increase the sales volume of the ...
Ariel Monteserín, Marcelo G Armentano
exaly   +5 more sources

Market Basket Analysis Pada Mini Market Ayu Dengan Algoritma Apriori

Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi), 2018
Data mining merupakan teknik untuk menggali informasi baru dari gudang data, informasi dipandang sangat penting dan berharga karena dengan menguasai informasi maka dengan mudah untuk mencapai sebuah tujuan, hal ini membuat setiap orang berlomba untuk ...
erlin elisa
doaj   +2 more sources

Application of market–basket analysis on healthcare [PDF]

International Journal of System Assurance Engineering and Management, 2021
AbstractData analysis plays a vital role in the present era as it helps us to understand the patterns by exploring it in meaningful ways. Market—basket is one of the main methods used to find frequently occurring items in a transactional database and many researchers use the Apriori algorithm for this purpose.
Abishek B Rao, Jammula Surya Kiran, G Poornalatha   +2 more
openalex   +2 more sources

A New Measure of Complementarity in Market Basket Data

Journal of Theoretical and Applied Electronic Commerce Research, 2021
Modern IT systems collect detailed data on each activity, transaction, forum entry, conversation and many other areas. The availability of large data volumes in the business, industry and research fields opens up new opportunities for the empirical ...
Radosław Puka, Stanislaw Jedrusik
doaj   +3 more sources

Market basket analysis in insurance industry [PDF]

Management Science Letters, 2015
Nowadays, many organizations focus on discovering their customers’ hidden patterns to maintain their competitive position through customer analysis. In fact, more and more organizations are realizing that customers are their most valuable resources. This
Marzieh Vahidi Roodpishi , Reza Aghajan Nashtaei   +1 more
doaj   +2 more sources

Sequential Market Basket Analysis

Marketing Letters, 2012
Market basket analysis (MBA) is a powerful and common practice in modern retailing that has some limitations stemming from the fact that it infers purchase sequence from joint-purchasing data. However, internet retailers automatically collect purchase-sequence data from their shoppers, and new technology is available for traditional (bricks and mortar)
Wagner A. Kamakura
openalex   +3 more sources

A Market Basket Analysis Conducted with a Multivariate Logit Model [PDF]

, 2005
The following research is guided by the hypothesis that products chosen on a shopping trip in a supermarket can indicate the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as the result of a global utility function.
Yasemin Boztuğ, Lutz Hildebrandt
openalex   +4 more sources

APPLICATION OF MARKET BASKET ANALYSIS ON HAJI UMAR STORE’S SALES DATA USING THE APRIORI ALGORITHM

Al-Ulum
Science and technology have advanced significantly, leading to an increased reliance on digital information and technology in nearly all aspects of human activity and work, including the micro, small, and medium enterprise (MSME) sector.
Salsabilla Sadedin Nasution, Aninda Muliani Harahap, Adnan Buyung Nasution   +2 more
doaj   +2 more sources

Perancangan Market Basket Analysis dengan Model Casual Loop Diagram untuk Pengembangan Restoran

GreenTech
Penelitian ini mengusulkan integrasi antara Market Basket Analysis (MBA) dan Causal Loop Diagram (CLD) untuk mengatasi tantangan dalam pengelolaan restoran yang kompleks.
Fauzan Aulia, Kiki Yulianto
doaj   +3 more sources

Application of Market Basket Analysis with the Apriori Algorithm to Discover Consumer Behavior Patterns Through Transaction Data

Sistemasi: Jurnal Sistem Informasi
Market Basket Analysis (MBA) examines itemsets that are purchased together by customers in a single transaction and is commonly used to analyze consumer behavior patterns based on transaction data.
Nurdin S.Kom., M.Kom (SCOPUS ID=ID: 57201646662), Muthrib Abdurraafi, Ar-Razi Ar-Razi   +2 more
doaj   +2 more sources