Results 291 to 300 of about 924,479 (352)
, 2014 Some of the next articles are maybe not open access.
Related searches:
Related searches:
Journal of Global Marketing, 2001
The business-performance-consequences of market orientation are a central topic in marketing. However, previous research outside of North America has utilized a wide variety of operational and conceptual definitions of performance, producing an equivocal set of findings.
Aviv Shoham, Gregory M. Rose
openaire +2 more sources
The business-performance-consequences of market orientation are a central topic in marketing. However, previous research outside of North America has utilized a wide variety of operational and conceptual definitions of performance, producing an equivocal set of findings.
Aviv Shoham, Gregory M. Rose
openaire +2 more sources
From Market Orientation to Stakeholder Orientation
Journal of Public Policy & Marketing, 2010Drawing on the marketing orientation and stakeholder literature streams, the authors define the concepts of market orientation (MO) and stakeholder orientation (SO) to explore their potential contribution to marketing. They discuss the potential contribution of each construct along with the similarities and differences that could be significant for ...
Gonzales-Padron, T.L. +3 more
openaire +2 more sources
Market-Oriented Destination Marketing
Journal of Travel Research, 2016As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain.
Line, Nathaniel D., Wang, Youcheng
openaire +2 more sources
2023
Market orientation is one of the most widely researched topics in the marketing domain, and has matured over time. The purpose of this chapter is to understand its concept and its gradual growth. The authors put light on the work of four research influencers of this filed, who works in team.
Mustafa Rehman Khan +2 more
openaire +1 more source
Market orientation is one of the most widely researched topics in the marketing domain, and has matured over time. The purpose of this chapter is to understand its concept and its gradual growth. The authors put light on the work of four research influencers of this filed, who works in team.
Mustafa Rehman Khan +2 more
openaire +1 more source
2016
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce.
openaire +3 more sources
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce.
openaire +3 more sources
Family Orientation, Market Orientation
2014In this chapter, I am going to examine the “familiness” of the eight family businesses, on the three dimensions of business objectives, resources, and decision-making, as conceptualised in Chap. 2.
openaire +1 more source
Internal market orientation, market capabilities and learning orientation
European Journal of Marketing, 2014Purpose– The purposes of this paper are to examine whether internal market orientation facilitates the development of external market capabilities, before influencing organizational performance, and to investigate whether learning orientation strengthens the aforementioned link.Design/methodology/approach– This study collected data through a survey and
Shyh-Rong Fang +3 more
openaire +1 more source