Results 301 to 310 of about 924,479 (352)
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Learning orientation and market orientation
European Journal of Marketing, 2005PurposeThe paper investigates the relationships among learning orientation (LO), market orientation (MO), human resource practices (HRPs) and innovation and their association with organisational performance. The aim is to show that HRPs and innovation are important mechanisms for transmitting the benefit of LO and MO into performance outcomes.Design ...
Mavondo, Felix T. +2 more
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Market Orientation or Social Orientation?
The China Nonprofit Review, 2017AbstractThe current studies about the transformation of government-organized foundation (go-foundation) usually focus on “de-administration.” Basing on new institutionalism and resource dependence theory, the study adds substantive rationality to explaingo-foundation transformation in China, and chooses 4 typical cases in Lushan earthquake relief in ...
Weijing Lu +2 more
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Market orientation, entrepreneurial orientation and performance in emerging markets
International Journal of Emerging Markets, 2015Purpose – The purpose of this paper is to examine how market-oriented and entrepreneurial-oriented behaviour drives firm performance in an emerging markets context. Design/methodology/approach – Using data from 170 Austrian exporters to Central and Eastern Europe,
Tina Gruber-Muecke +1 more
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Market-Focused Sustainability: Market Orientation Plus!
SSRN Electronic Journal, 2010The concept of sustainability is increasingly being addressed theoretically by scholars and practically by managers and policymakers. With this growing focus on sustainability efforts, marketing is in a unique position to elevate its focus from managing relationships with customers to strategically managing a broader set of marketplace issues. Overall,
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Health Care Management Review, 1984
A recent study shows that the marketing orientation of hospital administrators is similar to that of marketing practitioners but that hospital administrators have an underdeveloped sense of market segmentation and market aggressiveness regarding their patients and physicians.
P J, Bartlett, C D, Schewe, C T, Allen
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A recent study shows that the marketing orientation of hospital administrators is similar to that of marketing practitioners but that hospital administrators have an underdeveloped sense of market segmentation and market aggressiveness regarding their patients and physicians.
P J, Bartlett, C D, Schewe, C T, Allen
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Measuring Market Orientation: Exploring a Market Oriented Approach
Journal of Market-Focused Management, 2002This paper demonstrates that applications of existing approaches to measuring market orientation are myopic, non-comparative and over-reliant on the views of single respondents. Consequently, a multi-perspective, multi-informant approach for measuring market orientation is generated which focuses on gauging customers', competitors' and intra ...
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Developing a market orientation
Journal of Nursing Management, 1994Developing a market-orientated organization is a complex task. An organization's market orientation is reflected in its ability to fulfil its customer's needs. The organization must look outside itself and adopt a flexible response to changing needs. This paper will examine what is meant by the term marketing and why it is necessary for an organization
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Entrepreneurial orientation and market orientation
Journal of Research in Marketing and Entrepreneurship, 2018Purpose The purpose of this study is to provide a comprehensive qualitative review of the empirical accumulated knowledge on the relationship between entrepreneurial orientation (EO) and market orientation (MO). Design/methodology/approach To systematically review the empirical literature that simultaneously tests the core tenets of EO and MO, this ...
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European Journal of Marketing, 2012
PurposeThe paper aims to test seven marketing‐orientated factors that have the potential to discriminate between the setting of successful high and low prices. The significant factors are then applied by means of a decision support model that can be used by managers to aid their price decision‐making.Design/methodology/approachFollowing exploratory ...
David Jobber, David Shipley
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PurposeThe paper aims to test seven marketing‐orientated factors that have the potential to discriminate between the setting of successful high and low prices. The significant factors are then applied by means of a decision support model that can be used by managers to aid their price decision‐making.Design/methodology/approachFollowing exploratory ...
David Jobber, David Shipley
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1995
Many organisations have experienced the introduction of a rallying cry from their senior management to the effect that ‘… we will now become a marketing-led organisation…’. Turning this statement into reality requires more than just the pronouncement of the principle and the employment of a few people with marketing titles.
Mike Meldrum, Malcolm McDonald
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Many organisations have experienced the introduction of a rallying cry from their senior management to the effect that ‘… we will now become a marketing-led organisation…’. Turning this statement into reality requires more than just the pronouncement of the principle and the employment of a few people with marketing titles.
Mike Meldrum, Malcolm McDonald
openaire +1 more source