Results 241 to 248 of about 11,859,529 (248)

Market orientation and performance: a meta‐analysis

Marketing Intelligence and Planning, 2005
Gregory M. Rose, Fredric Kropp, Aviv Shoham   +2 more
exaly  

The fit between product market strategy and business model: implications for firm performance

Strategic Management Journal, 2008
Raphael Amit, Christoph Zott
exaly  

Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

International Journal of Research in Marketing, 2011
Ana I Rodríguez‐Escudero, Pilar Carbonell-Foulquie, Javier Rodríguez-Pinto   +2 more
exaly  

Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance

Journal of Business Research, 2005
Bulent Menguc, Simon Bell
exaly  

Eco-innovation and new product development: understanding the influences on market performance

Technovation, 2006
Devashish Pujari
exaly  

What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Journal of Marketing, 2016
Jaakko Tapio Aspara, Johanna Frösén, Henrikki Tikkanen   +2 more
exaly  

Market orientation and business performance: some European evidence

International Marketing Review, 1996
Leyland Pitt, Albert Caruana, Pierre Berthon   +2 more
exaly  

The market orientation–performance relationship in the context of a developing economy

Journal of Business Research, 2001
Ram Subramanian, Pradeep Gopalakrishna
exaly