Results 1 to 10 of about 858,458 (303)

Psychology and the Market [PDF]

open access: yesAmerican Economic Review, 2003
Prospect theory, loss aversion, mental accounts, hyperbolic discounting, cues, and the endowment effect can all be seen as examples of situationalism - the view that people isolate decisions and overweight immediate aspects of the situation relative to longer term concerns.
Edward L. Glaeser
core   +7 more sources

Color Psychology in Marketing

open access: yesJournal of Business & Tourism, 2021
The purpose of this research was to review the psychology of colors in marketing. People make their minds about product or people within 90 seconds. About 62 to 90 % of a product or people assessment is based on colors alone. Thus, a color is not only using to differentiate your product from your competitors, but it also affects the moods and feelings ...
null DR.SAJID REHMAN KHATTAK   +3 more
openaire   +2 more sources

Market mavens: Psychological influences [PDF]

open access: yesPsychology & Marketing, 2005
AbstractMarket mavens are consumers who are highly involved in the marketplace and represent an important source of marketplace information to other consumers. Because of their influence on other consumers across a wide range of product domains, market mavens are particularly interesting to retailers.
Ronald A. Clark, Ronald E. Goldsmith
openaire   +1 more source

Bulls, Bears and Excess Volatility: can currency intervention help? [PDF]

open access: yes, 2007
Asset mis-pricing may reflect investor psychology, with excess volatility arising from switches of sentiment. For a floating exchange rate where fundamentals follow a random walk, we show that excess volatility can be generated by the repeated entry and ...
Angeletos   +21 more
core   +2 more sources

Theory of agent-based market models with controlled levels of greed and anxiety

open access: yes, 2009
We use generating functional analysis to study minority-game type market models with generalized strategy valuation updates that control the psychology of agents' actions. The agents' choice between trend following and contrarian trading, and their vigor
A C C Coolen   +10 more
core   +1 more source

Psychological Ownership in Marketing:

open access: yesJapan Marketing Journal, 2023
In recent years, the concept of psychological ownership has garnered significant attention in marketing. Psychological ownership refers to the sense of ownership that individuals feel towards an object and the feeling that the object is “mine.” With the rise of digitalization and the sharing economy, consumers’ consumption patterns have expanded to ...
openaire   +3 more sources

What's Psychology Worth? A Field Experiment in the Consumer Credit Market [PDF]

open access: yes
Numerous laboratory studies find that minor nuances of presentation and description change behavior in ways that are inconsistent with standard economic models. How much do these context effects matter in natural settings, when consumers make large, real
Dean Karlan   +4 more
core   +6 more sources

Unknotting the Heart: Unemployment and Therapeutic Governance [PDF]

open access: yes, 2015
[Excerpt] Since the mid-1990s, as China has downsized and privatized its state-owned enterprises, severe unemployment has created a new class of urban poor and widespread social and psychological disorders. In Unknotting the Heart, Jie Yang examines this
Yang, Jie
core   +1 more source

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