Results 271 to 280 of about 4,103,019 (389)

Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study aimed to develop the Korean Consumption Emotion List (KCEL), a contemporary scale for measuring discrete consumption emotions. While consumers increasingly seek emotional value in consumption, existing scales developed decades ago in Western contexts may not fully capture modern consumer emotions.
Dahye Han
wiley   +1 more source

Consumers' Responses to Placed Brands in 360° Video: The Impacts of Perceived Control and Presence, Moderated by Immersion

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study focuses on product placement and examines its effectiveness in 360° video, considering its role as a digital asset. It is the first to research the influences of perceived control and presence in 360° video on consumers' cognitive, affective, and conative responses under two different immersion conditions (a 2D computer monitor vs ...
Jani Pavlič   +2 more
wiley   +1 more source

Green Loyalty Programmes: Customer Trait Reactance and Reward Preferences

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Loyalty programmes (LPs, thereafter) can restrict customers' actions where they require customers to undertake specific activities (i.e., LP efforts) to collect reward points. As a consequence, these activities inevitably limit customers' future consumption freedom.
Jingxi Huang   +3 more
wiley   +1 more source

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