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Who's Going to Market Psychology?

Psychotherapy in Private Practice, 1987
Despite proper clinical credentials, psychologists are frequently not recognized as service providers in third party payment plans. A Congressional act, designed to assure the integrity of retirement plans, has unintentionally provided a legal loophole to deny psychologists provider status.
Jonny Currie
openaire   +3 more sources

Psychological issues in Marketing [PDF]

open access: possibleInternational Journal of Scientific Research, 2012
Consumer psychology is difficult to understand but it is not an impossible task. The amount of emotional desire varies according to the product, but rational decisions vary according to circumstances. The study of consumers helps firms and organizations improve their marketing strategies by understanding such issues.
Prof. Ashish Nathwani   +1 more
openaire   +1 more source

The Russia–Ukraine conflict and investor psychology in financial markets

Economic Affairs, 2023
This study examines the effect of the Russia–Ukraine conflict on global financial markets and the resulting changes in investor psychology. We have analysed weekly data from January 2021 to March 2023, including indicators such as gross national income ...
Emon Kalyan Chowdhury, Umme Humaira
semanticscholar   +1 more source

Psychology's entrepreneurs and the marketing of industrial psychology.

Journal of Applied Psychology, 1997
Between 1880 and 1930, entrepreneurial individuals in academic psychology and engineering converged on a common interest in the human side of enterprise. Both disciplines subsequently overlapped in marketing their professional business services. Separating from academic psychology, applied psychologists alluded to being "human engineers" offering a ...
Van de Water, J Thomas
openaire   +2 more sources

Psychology of word of mouth marketing

Current Opinion in Psychology, 2020
Given the importance of online word of mouth (WOM), there has been an increasing need to understand the psychological mechanisms that underlie WOM transmission (i.e. sharing of opinions) and reception (i.e. processing of received messages). The goal of the current paper is to review some of the most recent research in online WOM (focusing on the past ...
May Yuan, Zoey Chen
openaire   +3 more sources

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