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Who's Going to Market Psychology?
Psychotherapy in Private Practice, 1987Despite proper clinical credentials, psychologists are frequently not recognized as service providers in third party payment plans. A Congressional act, designed to assure the integrity of retirement plans, has unintentionally provided a legal loophole to deny psychologists provider status.
Jonny Currie
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Psychological issues in Marketing [PDF]
Consumer psychology is difficult to understand but it is not an impossible task. The amount of emotional desire varies according to the product, but rational decisions vary according to circumstances. The study of consumers helps firms and organizations improve their marketing strategies by understanding such issues.
Prof. Ashish Nathwani+1 more
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The Russia–Ukraine conflict and investor psychology in financial markets
Economic Affairs, 2023This study examines the effect of the Russia–Ukraine conflict on global financial markets and the resulting changes in investor psychology. We have analysed weekly data from January 2021 to March 2023, including indicators such as gross national income ...
Emon Kalyan Chowdhury, Umme Humaira
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Market Psychology and the Psi Theory
The Journal of Portfolio Management, 1978J. Jackson
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Psychology's entrepreneurs and the marketing of industrial psychology.
Journal of Applied Psychology, 1997Between 1880 and 1930, entrepreneurial individuals in academic psychology and engineering converged on a common interest in the human side of enterprise. Both disciplines subsequently overlapped in marketing their professional business services. Separating from academic psychology, applied psychologists alluded to being "human engineers" offering a ...
Van de Water, J Thomas
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Psychology of word of mouth marketing
Current Opinion in Psychology, 2020Given the importance of online word of mouth (WOM), there has been an increasing need to understand the psychological mechanisms that underlie WOM transmission (i.e. sharing of opinions) and reception (i.e. processing of received messages). The goal of the current paper is to review some of the most recent research in online WOM (focusing on the past ...
May Yuan, Zoey Chen
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