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Applications of evolutionary psychology in marketing [PDF]

Psychology and Marketing, 2000
Evolutionary psychology is an emerging paradigm in psychological science. The current article introduces this framework to marketing scholars and presents evidence for its increasing acceptance within the social science community. As a result, a case is made for the application of evolutionary psychology to marketing, and especially consumer behavior ...
Gad Saad, Tripat Gill
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Missing Women in Tech: The Labor Market for Highly Skilled Software Engineers

Management Sciences, 2021
This paper examines the behavior of job seekers and recruiters in the labor market for software engineers. I obtained data from a recruiting platform where individuals can self-report their computer programming skills and recruiters can message ...
Raviv Murciano-Goroff
semanticscholar   +1 more source

Stock-Market Psychology: How People Value and Trade Stocks

, 2001
Efficient markets and rational models of portfolio choice behavioural considerations on financial markets expectation formation decision making, uncertainty and risk attitudes cognitive bias, (simple) heuristics and mental accounts emotionality ...
K. Wärneryd
semanticscholar   +1 more source

What make investors herd while investing in the Indian stock market? A hybrid approach

Review of Behavioral Finance, 2021
PurposeIn recent years, significant research has focused on the question of whether severe market periods are accompanied by herding behavior. As herding behavior is a considerable cause of the speculative bubble and leads to stock market deviations from
Muskan Sachdeva, Ritu Lehal, Sanjay Gupta, Aashish Garg   +3 more
semanticscholar   +1 more source

Introduction to Market Psychology and Nonlinear Endogenous Business Cycles

, 1998
The purpose of this symposium is to present geometric methods that are useful to study multiple equilibria and endogenous fluctuations in simple two-dimensional macroeconomic models with a single predetermined variable.
Jean-Michel Grandmont
semanticscholar   +1 more source

The marketing of evolutionary psychology

Journal of Business Research, 2020
Abstract The marketing function extends beyond the realm of goods and services. Scientific ideas must also be properly marketed using appropriate persuasion strategies. Evolutionary psychology suffers from an image problem amongst marketing scholars, many of whom remain uninterested at best and hostile at worst in applying the evolutionary lens ...
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Does the Stock Market Overreact

, 1985
Research in experimental psychology suggests that, in violation of Bayes' rule, most people tend to "overreact" to unexpected and dramatic news events. This study of market efficiency investigates whether such behavior affects stock prices. The empirical
W. D. Bondt, R. Thaler
semanticscholar   +1 more source

Marketing Archetypes: Applying Jungian Psychology to Marketing Research

Journal of Organisational Transformation & Social Change, 2016
In the current situation of growing information overload, individuals are gradually becoming less sensitive to traditional marketing communications. For this reason, traditional marketing research models are no longer capable of giving useful insights to management.
Dominici, Gandolfo, Tullio, Valeria, Siino, Giuseppe, Tani, Mario   +3 more
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Marketing Health Psychology

2014
Professional services are not products, and marketing professional services is not simply product marketing. A product is tangible, something you can see and touch. A service, by contrast, is intangible. Clinical psychologists in health care organizations provide professional services to patients, health care providers (i.e., physicians, nurses, and ...
Steven M. Tovian, Steven M. Tovian
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Green market segmentation and consumer profiling: a cluster approach to an emerging consumer market

, 2020
PurposeIn the present era of green consumerism, consumers are shifting towards sustainable consumption with the rising demand of green products. Despite consumers' demand of such products, their attitudes towards eco-friendly practices can neither be the
Deepakshi Jaiswal, Vikrant Kaushal, P. Singh, Abhijeet Biswas   +3 more
semanticscholar   +1 more source