Results 1 to 10 of about 15,730 (156)
Does market segmentation necessarily discourage energy efficiency? [PDF]
PLoS ONE, 2020 Prior research tends to propose and examine the negative relationship between market segmentation and energy efficiency. Does market segmentation necessarily impair energy efficiency?
Yanjun Yang, Rui Xue, Dong Yang
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Does market segmentation hinder interregional CO2 flow in China? — Evidence from China’s interprovincial MRIO table [PDF]
PLoS ONE, 2021 China is the key player in the globalization era and is eliminating its intra-national trade barrier. This process will affect interprovincial CO2 flows.
Shuang Wu, Jialing Zou
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The Prevalence of Market Segmentation Research in the Tourism Industry in Africa [PDF]
African Journal of Hospitality, Tourism and Leisure, 2021 Despite the benefits that market segmentation could provide to marketers, it is uncertain to what extend market segmentation research informs decisions about marketing strategy in the tourism industry in Africa.
Hennie Visser
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Market Segmentation Trees [PDF]
Manufacturing & Service Operations Management, 2023 Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market segmentations explicitly driven by identifying differences in user response patterns.
Ali Aouad +3 more
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Questing in city promotion on the example of the city of Częstochowa [PDF]
Innovative Marketing, 2018 Gamification, storytelling and questing are the latest discoveries of marketing that are used for customers’ attraction. The implementation of new methods for promoting the city of Częstochowa is a vital aspect in tourism development.
Agnieszka Widawska-Stanisz
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Market segmentation in online platforms [PDF]
European Journal of Operational Research, 2021 This paper studies ranking policies in a stylized trial-offer marketplace model, in which a single firm offers products and has consumers with heterogeneous preferences. Consumer trials are influenced by past purchases and the ranking of each product. The platform owner needs to devise a ranking policy to display the products to maximize the number of ...
Franco Berbeglia +2 more
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Market Segmentation and Haze Pollution in Yangtze River Delta Urban Agglomeration of China
Atmosphere, 2023 Haze pollution not only has negative impact on public health and air quality, but also has restricted China’s industrial upgrading and high-quality development, and Chinese urban agglomerations are one of the areas hardest hit of haze pollution.
Zhi Li, Jin Zhou, Zuo Zhang
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Market Segmentation and Competitive Advantage in Nigerian Telecommunications
Management, 2022 The purpose of this study is to determine the effect of market segmentation on competitive advantage in the Nigerian telecommunications service sector in the Lagos state.
Patrick Ladipo +4 more
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Collusion in Quality-Segmented Markets [PDF]
SSRN Electronic Journal, 2020 AbstractThis paper analyzes price collusion in a repeated game with two submarkets: a standard and a premium quality segment. Within this setting, we study four types of price‐fixing agreement: (i) a segment‐wide cartel in the premium submarket only, (ii) a segment‐wide cartel in the standard submarket only, (iii) two segment‐wide cartels, and (iv) an ...
Bos, Iwan, Marini, Marco A.
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Frontiers in Energy Research, 2022 Energy and environmental pollution have attracted wide attention, but few studies have been conducted on green total factor energy efficiency (GTFEE) from the perspective of government corruption and market segmentation.
Qingjie Zhou +4 more
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