Results 241 to 250 of about 224,956 (288)
Some of the next articles are maybe not open access.
Asia-Australia Marketing Journal, 1993
ACCEPTANCE of the benefits of market segmentation is so pervasive that it seems almost sacrilegious to question the validity of this faith in the power of segmentation as a marketing tool. But, at the risk of being labelled heretics, we argue that segmentation is not the marketers’ nirvana it is sometimes made out to be.
Janet Hoek +2 more
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ACCEPTANCE of the benefits of market segmentation is so pervasive that it seems almost sacrilegious to question the validity of this faith in the power of segmentation as a marketing tool. But, at the risk of being labelled heretics, we argue that segmentation is not the marketers’ nirvana it is sometimes made out to be.
Janet Hoek +2 more
openaire +1 more source
Journal of Segmentation in Marketing, 2000
Research on service quality and market segmentation for not-for-profit organizations is scarce. This paper addresses this issue with specific focus on religious services. This study measures quality perceptions of religious services and possible market segments.
Noel Y. M. Siu, Ka-Shing Woo
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Research on service quality and market segmentation for not-for-profit organizations is scarce. This paper addresses this issue with specific focus on religious services. This study measures quality perceptions of religious services and possible market segments.
Noel Y. M. Siu, Ka-Shing Woo
openaire +2 more sources
Marketing Science—Market Segmentation vs. Segmented Marketing
Interfaces, 1971It is useful, every now and then, to think about the variety of ways we try to segment markets. Consider the analytical groups of general market surveys: current users, past users, heavy users, light users, luxury brand users, economy brand users, brand loyal users, brand switchers, those who never used, etc.
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Market Fragmentation Versus Market Segmentation
Journal of Business Strategy, 1992Although corporate executives would claim that they are constantly bombarded by changes that affect their businesses, in reality there are very few macro‐changes that have significant impact on corporations. However, if the CEO fails to recognize these macro‐trends, it could mean corporate death.
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1987
Segmented labour markets may refer to descriptive features of labour markets or to theoretical models of the processes and outcomes of labour market behaviour. This entry emphasizes the latter, but the two aspects of the term are not neatly separable. In its descriptive uses segmentation may refer to industries, geographic areas, or to such demographic
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Segmented labour markets may refer to descriptive features of labour markets or to theoretical models of the processes and outcomes of labour market behaviour. This entry emphasizes the latter, but the two aspects of the term are not neatly separable. In its descriptive uses segmentation may refer to industries, geographic areas, or to such demographic
openaire +1 more source
Thermally modulated lithium iron phosphate batteries for mass-market electric vehicles
Nature Energy, 2021Xiao-Guang Yang +2 more
exaly