Results 241 to 250 of about 15,829 (255)
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Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
Marketing Science, 2010Robert F Lusch, Michael J Brusco
exaly
Implementation rules to bridge the theory/practice divide in market segmentation
Journal of Marketing Management, 2009Sally Dibb, Lyndon Simkin
exaly
Market Segmentation of Green Consumers in Hong Kong
Journal of International Consumer Marketing, 1999Kara Chan
exaly