Results 291 to 300 of about 233,895 (341)

Values as multivariate consumer market segmentation discriminators : a subjective well-being approach

, 2009
Leona M. Ungerer
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Information asymmetry, market segmentation, and the pricing of cross-listed shares: theory and evidence from Chinese A and B shares

, 1998
Sugato Chakravarty, Asani Sarkar, Lifan Wu   +2 more
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Crowds to consumers : an event-filled perspective on market segmentation in tourism research / Martinette Kruger

, 2016
Martinette Kruger
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Market segmentation

, 1989
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Market Segmentation

Asia-Australia Marketing Journal, 1993
ACCEPTANCE of the benefits of market segmentation is so pervasive that it seems almost sacrilegious to question the validity of this faith in the power of segmentation as a marketing tool. But, at the risk of being labelled heretics, we argue that segmentation is not the marketers’ nirvana it is sometimes made out to be.
Janet Hoek, Philip Gendall, Don Esslemont   +2 more
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Market Segmentation

Journal of Segmentation in Marketing, 2000
Research on service quality and market segmentation for not-for-profit organizations is scarce. This paper addresses this issue with specific focus on religious services. This study measures quality perceptions of religious services and possible market segments.
Noel Y. M. Siu, Ka-Shing Woo
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Marketing Science—Market Segmentation vs. Segmented Marketing

Interfaces, 1971
It is useful, every now and then, to think about the variety of ways we try to segment markets. Consider the analytical groups of general market surveys: current users, past users, heavy users, light users, luxury brand users, economy brand users, brand loyal users, brand switchers, those who never used, etc.
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Market Fragmentation Versus Market Segmentation

Journal of Business Strategy, 1992
Although corporate executives would claim that they are constantly bombarded by changes that affect their businesses, in reality there are very few macro‐changes that have significant impact on corporations. However, if the CEO fails to recognize these macro‐trends, it could mean corporate death.
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Segmenting a market in the making: Industrial market segmentation as construction

Industrial Marketing Management, 2010
Abstract This paper takes an empirical starting point in a claim that Biacore, a pioneering Swedish producer of affinity biosensors, was “in the enviable position of creating its own market” (Abelin, 1997). An in-depth case study traces how Biacore undertook segmentation activities while shaping the market for its new product technology, affinity ...
Debbie Harrison, Hans Kjellberg
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