Results 321 to 330 of about 233,895 (341)
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A unified framework for market segmentation and its applications
Expert Systems With Applications, 2012Ying Liu, Melody Kiang, Michael J Brusco
exaly
Required Sample Sizes for Data-Driven Market Segmentation Analyses in Tourism
Journal of Travel Research, 2014Sara Dolnicar +2 more
exaly
Market segmentation in hospitality research: no longer a sequential process
International Journal of Contemporary Hospitality Management, 1998John T Bowen
exaly
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
Marketing Science, 2010Ying Liu +2 more
exaly
Implementation rules to bridge the theory/practice divide in market segmentation
Journal of Marketing Management, 2009Sally Dibb, Lyndon Simkin
exaly