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Some of the next articles are maybe not open access.

Markets and marketing

2005
Innovation needs a different mindset, as we discussed in Chapter 4. But more importantly innovation begins with a customer. Without a comprehensive understanding of customers, innovation by a company is essentially its own private imagination. And, more often than not, such imagination is not commercially fertile.
Arnoud De Meyer, Sam Garg
openaire   +1 more source

To Market, To Market

The American Journal of Occupational Therapy, 1982
openaire   +2 more sources

To market, to market…

Journal of Oral and Maxillofacial Surgery, 1984
openaire   +2 more sources

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements

International Journal of Sports Marketing and Sponsorship, 2022
Alcina Gaspar Ferreira   +2 more
exaly  

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