Results 61 to 70 of about 730,458 (213)

Methods to Prevent Marketing and Distribution of Physically Contaminated Food Products

open access: yes, 2021
Purpose: In this publication, we analyzed the data of physical contaminants in food. It was indicated, what kind of physical hazards exist in food and presented changes occurring as physical hazards over the analyzed period. Approach/Methodology/Design: The publication used a critical literature review and presents data compiled from notifications ...
Hareza Pawel, Zmudzinski Wojciech
openaire   +2 more sources

THE FUNCTIONALITY OF THE INTERNET AS TOURISM MARKETING INSTRUMENT [PDF]

open access: yes
One of the important activities of tourism marketing is the creation and distribution of tourism information. This is required by consumers, tourism agencies and tour operators in order to facilitate search and to monitor related products and services ...
Beatrice Sion, Cezar Mihălcescu
core  

Malaysian Wood Moulding Sector Some Marketing Aspects [PDF]

open access: yes, 1988
The paper discusses the extent to which the Malaysian wood moulding sector utilises the four marketing mix variables: product, price, promotion and place or channel of distribution.
Hadi, Yusuf   +2 more
core  

Effects of women representation in advertising on customers' attitudes [PDF]

open access: yesMarketing (Beograd. 1991), 2018
The influence of advertising on creating social attitudes and customer behavior is visible both on rational and emotional level. Due to that, advertising creates psychological effects, and is also in conflict with moral and ethical standards of the ...
Stanković Jelena   +3 more
doaj  

Sistem Pendukung Keputusan Pemilihan Distribution Sales Supervisor dengan Metode FMADM-SAW pada PT. Nirmala Pangan Sejahtera Bekasi [PDF]

open access: yes, 2016
PT. Nirmala Pangan Sejahtera employ many marketing personnel to sell their products. While doing his job the marketing personnel is usually divided into several areas.
Mukhayaroh, A. (Anna)
core   +1 more source

COVID-19 Involvement, Shopping Motives and Buying Behaviour: A German/ South African Comparison

open access: yesExpert Journal of Marketing, 2022
This study aimed to investigate whether consumers’ personal involvement with the COVID-19 pandemic led to hedonic or utilitarian buying motives, and how these buying motives might encourage impulse or planned buying behaviour.
Karen CORBISHLEY   +2 more
doaj  

Evolution of digital marketing [PDF]

open access: yes
The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime.
Enache, Elena   +2 more
core   +1 more source

Marketing reporting system [PDF]

open access: yesMarketing (Beograd. 1991), 2004
The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system.
Hanić Hasan M.
doaj  

Data Governance Issues in Digital Marketing: A Marketer’s Perspective

open access: yesExpert Journal of Marketing, 2022
To perform under the conditions of digitalization, marketers need understandable, accurate, complete, trustworthy, secure, and discoverable data. In this respect, data governance is a solution approach to greater data literacy, data intelligence and data
Matthias SCHMUCK
doaj  

Experimenting on the metaverse to foster innovation [PDF]

open access: yesSpanish Journal of Marketing-ESIC
Purpose – This study aims to investigate the evolving concept of the metaverse and its implications for service innovation. It seeks to understand how integrating technologies such as extended reality, blockchain, artificial intelligence and non-fungible
Cristina Mele   +2 more
doaj   +1 more source

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