Results 101 to 110 of about 1,551,883 (259)

Social marketing made simple [PDF]

open access: yes
"Social Marketing Made Simple is a lighter version of the CDCynergy: Social Marketing edition product. This tool is based on best practice social marketing principles, and assists in developing, implementing and evaluating an effective social marketing ...

core  

Making Marketing Discipline More Scientific : Contesting Christian Grönroos’s “Toward a Marketing Renaissance”

open access: yes
This article examines Christian Grönroos’s “Toward a Marketing Renaissance: Challenging Underlying Assumptions,” offering support for the advancement of marketing as a discipline while raising several critical issues with Grönroos’s approach.
Möller, Kristian
core   +1 more source

Actionable marketing knowledge: A close reading of representation, knowledge and action in market research

open access: yes, 2017
This paper conceptualizes the notion of actionable marketing knowledge by investigating how market researchers produce and justify actionable recommendations for their clients.
Holmlund, Maria   +3 more
core   +1 more source

Leaftronics: Bio‐Fractal Scaffolds From Leaf Venation for Low‐Waste Electronics

open access: yesAdvanced Materials, EarlyView.
“Leaftronics” transforms naturally evolved leaf venation into quasi‐fractal scaffolds for sustainable electronics. Polymer‐infiltrated leaf skeletons can be used to fabricate ultra‐smooth, reflow‐ and thin‐film‐compatible decomposable substrates, while making the same lignocellulose networks conducting results in flexible transparent electrodes.
Rakesh Rajendran Nair   +3 more
wiley   +1 more source

Data‐Driven Materials Science for Energy‐Sustainable Applications

open access: yesAdvanced Materials, EarlyView.
Data‐driven approaches powered by artificial intelligence are transforming materials discovery for energy sustainability. This review examines how auto‐generated high‐quality materials databases and domain‐specific language models accelerate research in photovoltaics, thermoelectrics, batteries and magnetic materials. Applications involve extraction of
Jacqueline M. Cole
wiley   +1 more source

Interfacial Failure and Self‐Healing in Solid‐State Batteries

open access: yesAdvanced Materials, EarlyView.
Dynamic interfacial self‐healing offers an adaptive route to mitigate coupled mechanical, chemical, and electrochemical degradation in solid‐state batteries. This review connects evolving interfacial failure mechanisms with physical‐flow, chemical‐restoration, stimuli‐responsive, and electric‐field‐assisted repair strategies, highlighting targeted self‐
Xinxin Zhu   +8 more
wiley   +1 more source

Advanced Materials for Biologics Delivery to Brain Tumors

open access: yesAdvanced Materials, EarlyView.
Material innovation is central to unlocking the therapeutic potential of biologics against many central nervous system diseases, including brain cancer. By engineering carriers with controlled transport, targeting, and release properties, advanced materials can overcome the blood–brain barrier and tumor microenvironment, improving the delivery of ...
Yuran Feng   +4 more
wiley   +1 more source

Relationship marketing readiness: theoretical background and measurement directions

open access: yes, 2017
PurposeThis paper aims to develop the foundation of a model for assessing relationship marketing readiness (RMR) and provide directions for such an assessment.Design/methodology/approachBased on the promise theory and service logic, the importance of the
Christian Grönroos   +1 more
core   +1 more source

Electrolyte Engineering Challenges and Opportunities for Next‐Generation Aqueous Ammonium‐Ion Batteries

open access: yesAdvanced Materials, EarlyView.
Aqueous ammonium‐ion batteries (AAIBs) face a hydrogen‐bond paradox: the HB network enables fast NH4+ transport but triggers water decomposition. This review dissects this dilemma, evaluates multiple electrolyte engineering strategies, and outlines four future directions for next‐generation AAIB design ABSTRACT Aqueous ammonium‐ion batteries (AAIBs ...
Zi‐Hang Huang   +6 more
wiley   +1 more source

Community‐derived solutions to increase citizen science participation

open access: yesConservation Science and Practice
Citizen science provides members of the public with the opportunity to be involved in conservation. Redlands Coast Koala Watch is funded by local government which partners with citizens and koala researchers.
Liz Foote, Sharyn Rundle‐Thiele
doaj   +1 more source

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