Results 131 to 140 of about 1,084,838 (311)

Service-informed marketing reform [PDF]

open access: yes
Purpose: This paper aims to develop an alternative perspective on marketing informed by service scholarship to resolve marketing’s challenges as a discipline and practice.
Grönroos, Christian
core   +1 more source

High‐Performance Bio‐Glue From the Berries of a Parasitic Plant

open access: yesAdvanced Materials, EarlyView.
We report a fully bio‐based adhesive derived primarily from a (poly)saccharide extract obtained from the berries of the hemi‐parasitic plant mistletoe (Viscum album), supplemented with tannic and malic acid without any further chemical functionalization.
Ufuk Gürer   +8 more
wiley   +1 more source

From Payload‐First Toward Dual‐Mechanism Antibody–Drug Conjugates

open access: yesAdvanced Materials, EarlyView.
Conjugation converts potent antibodies into underexposed carriers. This perspective defines the antibody exposure deficit and maps a mechanism‐first design space from payload‐first to antibody‐first ADC architectures, integrating DAR, linker chemistry, and Fc engineering to guide rational design of constructs that balance targeted cytotoxicity with ...
Xavier Pivot   +3 more
wiley   +1 more source

The impact of economic freedom on economic growth in countries with high and low regulatory quality—lessons for Viet Nam

open access: yesHumanities & Social Sciences Communications
This article aims to analyze the impact of economic freedom on economic growth, considering the influence of varying regulatory qualities (RQ) among nations.
Nguyen Tan Hung   +2 more
doaj   +1 more source

A survey of factors affecting the investment capitals into Ca May province

open access: yesTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020
This study aimed to explore the factors that impact on attracting investment to the Ca Mau province, located on the south pole of Viet Nam. Researchers used two main methods, namely Exploratory Factors Analysis (EFA) and a Multiple ...
Hà Nam Khánh Giao   +3 more
doaj  

Fundamentos de Marketing. Tema 1: Introducción al marketing [PDF]

open access: yes, 2012
T1. Introducción al Marketing. Conceptos básicos: producto, bien, servicio, idea, experiencia, necesidades, demanda, deseos, mercado, evolución del concepto de marketing, enfoques de marketing, intercambio, utilidades, tendencias en ...
De-Juan-Vigaray, María D.
core  

Low Resistance Interphase Formation at the PEO‐LiTFSI|LGPS Interface in Lithium Solid‐State Batteries

open access: yesAdvanced Materials Interfaces, EarlyView.
Interfacial charge transfer and low‐resistance interphase formation between PEO‐based polymer and Li10GeP2S12 solid electrolytes are investigated using multi‐electrode impedance spectroscopy and advanced analytical techniques such as XPS and ToF‐SIMS.
Ujjawal Sigar   +6 more
wiley   +1 more source

Journal of Marketing Research Volume LI Number 5 October 2014 [PDF]

open access: yes, 2015
1. Driving online and offline sales: the cross-channel effects of traditional, online display, and paid search advertising. 2. Social network, personalized advertising, and privacy control. 3. Multiple reference points in sequential hedonic evaluation:
American Marketing Association
core  

Nonwoven‐Based Textile Architectures for Energy Storage Applications: Materials, Preparation, Characterization, and Prospects

open access: yesAdvanced Materials Interfaces, EarlyView.
Nonwoven textile architectures are emerging as versatile platforms for next‐generation energy storage, demonstrating how tailored materials and fabrication strategies enhance ion transport, conductivity, flexibility, and scalability for high‐performance sustainable devices.
Tarikul Islam   +6 more
wiley   +1 more source

Importance, Cohesion and Structural Equivalence in the Evolving Citation Network of the International Journal of Research in Marketing [PDF]

open access: yes, 1998
The citation network of the International Journal of Research in Marketing (IJRM) is examined from 1981 to 1995. We propose a model that contains log-linear and logmultiplicative terms to estimate simultaneously the importance, cohesion, and structural ...
Vermunt, J.K.   +5 more
core  

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