Results 161 to 169 of about 171,267 (169)

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly  

Assessing Performance Outcomes in Marketing

Journal of Marketing, 2016
Constantine S Katsikeas, Neil A Morgan, Leonidas C Leonidou   +2 more
exaly  

The Chief Marketing Officer Matters!

Journal of Marketing, 2015
Frank Germann, Peter Ebbes, Rajdeep Grewal   +2 more
exaly  

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Journal of Marketing, 2014
Goutam Challagalla, Bernard J Jaworski
exaly  

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Management Decision, 1991
Christian Gronroos
exaly  

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Journal of Interactive Marketing, 2016
Venkaṭesh Shankar, Mirella Kleijnen, Suresh Ramanathan   +2 more
exaly  

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Journal of Marketing, 2008
Satish Jayachandran
exaly  

Marketing Capabilities in International Marketing

Journal of International Marketing, 2018
Neil A Morgan, Hui Feng, Kimberly A Whitler   +2 more
exaly