Results 241 to 250 of about 240,209 (268)
Some of the next articles are maybe not open access.

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport   +2 more
exaly  

Marketing Strategy with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer marketing.

Yoesoep Edhie Rachmad's book, "Marketing Strategy with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer Marketing," published in 2024, provides a comprehensive guide to modern marketing techniques that leverage the power of digital platforms to reach and engage audiences effectively.
openaire   +1 more source

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2015
Clay M Voorhees, Edward Ramirez
exaly  

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly  

Tobacco Control for Clinicians Who Treat Adolescents

Ca-A Cancer Journal for Clinicians, 2003
exaly  

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of Marketing, 2006
Robert W Palmatier, Dhruv Grewal
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

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