Results 241 to 250 of about 1,551,883 (259)

From Marketing Mix to Relationship Marketing

Management Decision, 1994
Christian Gronroos
exaly  

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Management Decision, 1991
Christian Gronroos
exaly  

Relationship Marketing of Services Perspectives from 1983 and 2000

Journal of Relationship Marketing, 2002
Leonard Berry
exaly  

Closing the Marketing Capabilities Gap

Journal of Marketing, 2011
George S Day
exaly  

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly  

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

Management Decision, 1997
Christian Gronroos
exaly  

The evolution of relationship marketing

International Business Review, 1995
Atul Parvatiyar
exaly  

Marketing accountability: Linking marketing actions to financial results

Journal of Business Research, 2009
David W Stewart
exaly  

Relationship Marketing of Services--Growing Interest, Emerging Perspectives

Journal of the Academy of Marketing Science, 1995
Leonard Berry
exaly