Results 281 to 290 of about 1,290,572 (339)

Inequalities in childhood overweight and obesity: A call to strengthen upstream policy measures. [PDF]

open access: yesPublic Health Pract (Oxf)
Kelly CN   +9 more
europepmc   +1 more source

Expansion and Marketing of Medicare Advantage to Persons With End-Stage Kidney Disease.

open access: yesJAMA Netw Open
Brazier JF   +4 more
europepmc   +1 more source
Some of the next articles are maybe not open access.

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An Emerging Theory of Avatar Marketing

Journal of Marketing, 2021
Avatars are becoming increasingly popular in contemporary marketing strategies, but their effectiveness for achieving performance outcomes (e.g., purchase likelihood) varies widely in practice.
Fred Miao   +4 more
semanticscholar   +1 more source

Marketing Research: An Applied Orientation

, 1993
The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
N. Malhotra
semanticscholar   +1 more source

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media.
Chen Lou, Shupei Yuan
semanticscholar   +1 more source

A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

, 2003
A review of the literature suggests that few studies use formative indicator measurement models, even though they should. Therefore, the purpose of this research is to (a) discuss the distinction between formative and reflective measurement models, (b ...
Cheryl Burke Jarvis   +2 more
semanticscholar   +1 more source

Services Marketing

, 2021
The concept of “Services Marketing” is based on the idea that, in the actual world, there are unique obstacles to promoting services. Building lasting connections with customers by excellent service is at the core of this book.
Jochen Wirtz, Christopher Lovelock
semanticscholar   +1 more source

To Market, to Market

PAJ: A Journal of Performance and Art, 1998
Although film festivals are now ubiquitous, the difficulties of programming are rarely addressed directly. Even the most seasoned festival-goers tend to get peevish about the selections of any particular festival. This goes from the smallest festivals to the biggest.
Daryl Chin, Larry Qualls
openaire   +4 more sources

A Service Quality Model and its Marketing Implications

, 1984
Proposes to develop a service quality model, based on test of a sample of business executives, which describes how the quality of services is perceived by customers.
C. Grönroos
semanticscholar   +1 more source

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