Results 281 to 290 of about 1,084,838 (311)

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

To market, to market

New Scientist, 2022
openaire   +1 more source

Demonstrating the Value of Marketing

Journal of Marketing, 2016
Dominique M Hanssens, Koen Pauwels
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Randolph E Bucklin, Koen Pauwels   +2 more
exaly  

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Kevin Keller, Rajeev Batra
exaly  

Assessing Performance Outcomes in Marketing

Journal of Marketing, 2016
Neil Morgan, Leonidas Leonidou, G Tomas M Hult   +2 more
exaly  

The Chief Marketing Officer Matters!

Journal of Marketing, 2015
Peter Ebbes, Frank Germann, Rajdeep Grewal   +2 more
exaly  

Markets an marketing

2010
openaire   +1 more source

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Journal of Marketing, 2014
Bernard Jaworski, Goutam Challagalla
exaly