Results 291 to 300 of about 1,290,572 (339)
Some of the next articles are maybe not open access.
BMJ, 1996
Let's face it, LaPorte and Hibbitts are talking marketplaces—not science, not intellectual freedom. Leave aside their blithe assumptions that the Beatles are “dismayed” over Michael Jackson's ownership of most of their songs; that this is an “artistic tragedy.” (The Beatles may be creative, but they're not dumb; it's just possible that they decided to ...
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Let's face it, LaPorte and Hibbitts are talking marketplaces—not science, not intellectual freedom. Leave aside their blithe assumptions that the Beatles are “dismayed” over Michael Jackson's ownership of most of their songs; that this is an “artistic tragedy.” (The Beatles may be creative, but they're not dumb; it's just possible that they decided to ...
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MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL
Asian Competitors, 2019This book is currently considered to be a profound marketing text for the digital age written by Professor Philip Kotler who is regarded as ‘the Father of Modern Marketing’ worldwide and the author of 57 books in marketing and his associates.
Philip Kotler, Hermawan Kartajaya
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2005
Innovation needs a different mindset, as we discussed in Chapter 4. But more importantly innovation begins with a customer. Without a comprehensive understanding of customers, innovation by a company is essentially its own private imagination. And, more often than not, such imagination is not commercially fertile.
Arnoud De Meyer, Sam Garg
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Innovation needs a different mindset, as we discussed in Chapter 4. But more importantly innovation begins with a customer. Without a comprehensive understanding of customers, innovation by a company is essentially its own private imagination. And, more often than not, such imagination is not commercially fertile.
Arnoud De Meyer, Sam Garg
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SSRN Electronic Journal, 2006
State intervention in the practice of pharmacy to ensure access to drugs is authorized as an exception to the norms of a free market. But state intervention in the practice of pharmacy to ensure freedom of conscience is required as the rule according to the norms of a free country, which insist upon minimum standards for the preservation of human ...
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State intervention in the practice of pharmacy to ensure access to drugs is authorized as an exception to the norms of a free market. But state intervention in the practice of pharmacy to ensure freedom of conscience is required as the rule according to the norms of a free country, which insist upon minimum standards for the preservation of human ...
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1995
This chapter highlights the reduction in the scope of the domestic construction business (Section 4.2). It deals with the main markets in which construction firms operate, namely contracting (4.3), housing (4.4), property (4.5), mining and minerals (4.6), and international businesses (4.7).
Peter Lansley +2 more
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This chapter highlights the reduction in the scope of the domestic construction business (Section 4.2). It deals with the main markets in which construction firms operate, namely contracting (4.3), housing (4.4), property (4.5), mining and minerals (4.6), and international businesses (4.7).
Peter Lansley +2 more
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, 2020
In this era, social media platform is integrated into the marketing strategy. This new technology sets out new mechanisms and communication tools that companies can rely on to interact and engage with actual and potential customers.
Reham Shawky Ebrahim
semanticscholar +1 more source
In this era, social media platform is integrated into the marketing strategy. This new technology sets out new mechanisms and communication tools that companies can rely on to interact and engage with actual and potential customers.
Reham Shawky Ebrahim
semanticscholar +1 more source
Marketing in the Sharing Economy
Journal of Marketing, 2019The last decade has seen the emergence of the sharing economy as well as the rise of a diverse array of research on this topic both inside and outside the marketing discipline.
Giana M. Eckhardt +5 more
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Physiotherapy, 1992
Summary This paper looks at the effect some markets at large may have on physiotherapy and then goes on to identify marketing concepts and tasks. applying some of them to a physiotherapy service.
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Summary This paper looks at the effect some markets at large may have on physiotherapy and then goes on to identify marketing concepts and tasks. applying some of them to a physiotherapy service.
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, 1999
Traditional approaches to marketing are out of touch with today's fast-paced multimedia environment. No longer is it enough to pitch the features and benefits of a product. Consumers now take functional quality and a positive brand image as a given, says
Bernd H. Schmitt
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Traditional approaches to marketing are out of touch with today's fast-paced multimedia environment. No longer is it enough to pitch the features and benefits of a product. Consumers now take functional quality and a positive brand image as a given, says
Bernd H. Schmitt
semanticscholar +1 more source
Marketing Research: Methodological Foundations
, 1976This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.
D. Iacobucci, Gilbert A. Churchill
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