Results 301 to 310 of about 566,898 (321)
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Journal of the Academy of Marketing Science, 1990
Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment, including its governing case law, regulatory statutes and future trends, is essential.
René Sacasas, Anita Cava
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Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment, including its governing case law, regulatory statutes and future trends, is essential.
René Sacasas, Anita Cava
openaire +2 more sources
2006
Cet ouvrage fournit une synthèse des principaux concepts et techniques utilisés dans le domaine du marketing. Il présente de manière détaillée les composantes de l’analyse de marché, de la stratégie marketing et du marketing-mix. Cette 5e édition est structurée en 54 fiches et intègre les évolutions récentes du marketing.
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Cet ouvrage fournit une synthèse des principaux concepts et techniques utilisés dans le domaine du marketing. Il présente de manière détaillée les composantes de l’analyse de marché, de la stratégie marketing et du marketing-mix. Cette 5e édition est structurée en 54 fiches et intègre les évolutions récentes du marketing.
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Journal of Oral and Maxillofacial Surgery, 1984 Journal of Marketing, 1947
Research completed and in progress is classified in this section under the list of general headings given below. Individual items are designated by the number of the general class into which they fall and, also, by a serial number within the class. Readers interested in securing copies of the publications mentioned in the following pages should address
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Research completed and in progress is classified in this section under the list of general headings given below. Individual items are designated by the number of the general class into which they fall and, also, by a serial number within the class. Readers interested in securing copies of the publications mentioned in the following pages should address
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2016
This chapter discusses the definition of marketing as a social science and the role played by the marketing-mix elements in a successful business. The function of marketing and the role of each element in the mix are explored from both social and normative science perspectives.
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This chapter discusses the definition of marketing as a social science and the role played by the marketing-mix elements in a successful business. The function of marketing and the role of each element in the mix are explored from both social and normative science perspectives.
openaire +2 more sources