Results 311 to 315 of about 3,555,403 (315)
Some of the next articles are maybe not open access.
Big Data consumer analytics and the transformation of marketing
Journal of Business Research, 2016Sunil Erevelles, Nobuyuki Fukawa
exaly
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Journal of the Academy of Marketing Science, 2015Clay M Voorhees, Edward Ramirez
exaly
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Journal of Marketing, 2010Robert V Kozinets, Kristine De Valck
exaly

