Results 311 to 320 of about 1,290,572 (339)
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An assessment of the use of partial least squares structural equation modeling in marketing research
, 2012Joseph F. Hair +3 more
semanticscholar +1 more source
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
, 1996D. Hoffman, T. Novak
semanticscholar +1 more source
2016
This chapter discusses the definition of marketing as a social science and the role played by the marketing-mix elements in a successful business. The function of marketing and the role of each element in the mix are explored from both social and normative science perspectives.
openaire +2 more sources
This chapter discusses the definition of marketing as a social science and the role played by the marketing-mix elements in a successful business. The function of marketing and the role of each element in the mix are explored from both social and normative science perspectives.
openaire +2 more sources
An examination of selected marketing mix elements and brand equity
, 2000B. Yoo, Naveen Donthu, Sunghoe Lee
semanticscholar +1 more source
The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
, 2002R. Kozinets
semanticscholar +1 more source
Relationship marketing of services—growing interest, emerging perspectives
, 1995L. Berry
semanticscholar +1 more source