Results 351 to 360 of about 3,993,082 (408)
Some of the next articles are maybe not open access.
TRENDS IN THE DEVELOPMENT OF SCIENCE AND EDUCATION, 2007
D.G. Brian Jones, Pioneers in Marketing: A Collection of Biographical Essays. New York: Routledge, 2012, xv + 192 pp., Price not mentioned (Hardback).
Arturo Sánchez Martínez
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D.G. Brian Jones, Pioneers in Marketing: A Collection of Biographical Essays. New York: Routledge, 2012, xv + 192 pp., Price not mentioned (Hardback).
Arturo Sánchez Martínez
semanticscholar +1 more source
An Emerging Theory of Avatar Marketing
Journal of Marketing, 2021Avatars are becoming increasingly popular in contemporary marketing strategies, but their effectiveness for achieving performance outcomes (e.g., purchase likelihood) varies widely in practice.
Fred Miao +4 more
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Journal of Interactive Advertising, 2019
In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media.
Chen Lou, Shupei Yuan
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In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media.
Chen Lou, Shupei Yuan
semanticscholar +1 more source
, 2021
The concept of “Services Marketing” is based on the idea that, in the actual world, there are unique obstacles to promoting services. Building lasting connections with customers by excellent service is at the core of this book.
Jochen Wirtz, Christopher Lovelock
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The concept of “Services Marketing” is based on the idea that, in the actual world, there are unique obstacles to promoting services. Building lasting connections with customers by excellent service is at the core of this book.
Jochen Wirtz, Christopher Lovelock
semanticscholar +1 more source
Marketing Research: An Applied Orientation
, 1993The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
N. Malhotra
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, 2003
A review of the literature suggests that few studies use formative indicator measurement models, even though they should. Therefore, the purpose of this research is to (a) discuss the distinction between formative and reflective measurement models, (b ...
Cheryl Burke Jarvis +2 more
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A review of the literature suggests that few studies use formative indicator measurement models, even though they should. Therefore, the purpose of this research is to (a) discuss the distinction between formative and reflective measurement models, (b ...
Cheryl Burke Jarvis +2 more
semanticscholar +1 more source
PAJ: A Journal of Performance and Art, 1998
Although film festivals are now ubiquitous, the difficulties of programming are rarely addressed directly. Even the most seasoned festival-goers tend to get peevish about the selections of any particular festival. This goes from the smallest festivals to the biggest.
Daryl Chin, Larry Qualls
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Although film festivals are now ubiquitous, the difficulties of programming are rarely addressed directly. Even the most seasoned festival-goers tend to get peevish about the selections of any particular festival. This goes from the smallest festivals to the biggest.
Daryl Chin, Larry Qualls
openaire +4 more sources
A Service Quality Model and its Marketing Implications
, 1984Proposes to develop a service quality model, based on test of a sample of business executives, which describes how the quality of services is perceived by customers.
C. Grönroos
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BMJ, 1996
Let's face it, LaPorte and Hibbitts are talking marketplaces—not science, not intellectual freedom. Leave aside their blithe assumptions that the Beatles are “dismayed” over Michael Jackson's ownership of most of their songs; that this is an “artistic tragedy.” (The Beatles may be creative, but they're not dumb; it's just possible that they decided to ...
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Let's face it, LaPorte and Hibbitts are talking marketplaces—not science, not intellectual freedom. Leave aside their blithe assumptions that the Beatles are “dismayed” over Michael Jackson's ownership of most of their songs; that this is an “artistic tragedy.” (The Beatles may be creative, but they're not dumb; it's just possible that they decided to ...
openaire +4 more sources
MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL
Asian Competitors, 2019This book is currently considered to be a profound marketing text for the digital age written by Professor Philip Kotler who is regarded as ‘the Father of Modern Marketing’ worldwide and the author of 57 books in marketing and his associates.
Philip Kotler, Hermawan Kartajaya
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