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The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty

, 2020
In this era, social media platform is integrated into the marketing strategy. This new technology sets out new mechanisms and communication tools that companies can rely on to interact and engage with actual and potential customers.
Reham Shawky Ebrahim
semanticscholar   +1 more source

Markets and Marketing

1995
This chapter highlights the reduction in the scope of the domestic construction business (Section 4.2). It deals with the main markets in which construction firms operate, namely contracting (4.3), housing (4.4), property (4.5), mining and minerals (4.6), and international businesses (4.7).
Peter Lansley   +2 more
openaire   +2 more sources

Markets and marketing

2005
Innovation needs a different mindset, as we discussed in Chapter 4. But more importantly innovation begins with a customer. Without a comprehensive understanding of customers, innovation by a company is essentially its own private imagination. And, more often than not, such imagination is not commercially fertile.
Arnoud De Meyer, Sam Garg
openaire   +2 more sources

Marketing in the Sharing Economy

Journal of Marketing, 2019
The last decade has seen the emergence of the sharing economy as well as the rise of a diverse array of research on this topic both inside and outside the marketing discipline.
Giana M. Eckhardt   +5 more
semanticscholar   +1 more source

To Market, to Market

Physiotherapy, 1992
Summary This paper looks at the effect some markets at large may have on physiotherapy and then goes on to identify marketing concepts and tasks. applying some of them to a physiotherapy service.
openaire   +2 more sources

To Market, to Market...

SSRN Electronic Journal, 2006
State intervention in the practice of pharmacy to ensure access to drugs is authorized as an exception to the norms of a free market. But state intervention in the practice of pharmacy to ensure freedom of conscience is required as the rule according to the norms of a free country, which insist upon minimum standards for the preservation of human ...
openaire   +2 more sources

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

, 1999
Traditional approaches to marketing are out of touch with today's fast-paced multimedia environment. No longer is it enough to pitch the features and benefits of a product. Consumers now take functional quality and a positive brand image as a given, says
Bernd H. Schmitt
semanticscholar   +1 more source

Marketing Research: Methodological Foundations

, 1976
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.
D. Iacobucci, Gilbert A. Churchill
semanticscholar   +1 more source

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing Wisdom, 2018
Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are.
P. Kotler   +2 more
semanticscholar   +1 more source

To Market, to Market...

JAMA: The Journal of the American Medical Association, 1987
We read daily about the physician glut. Physicians are warned that if we don't market our medical services to our current and potential patients, we will lose them to more aggressive physicians, HMOs, hospitals, chiropractors, and other competitors hot on our heels.
openaire   +2 more sources

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