Results 371 to 380 of about 3,993,082 (408)
Some of the next articles are maybe not open access.
Uniting the Tribes: Using Text for Marketing Insight
Journal of Marketing, 2019Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data. But how can marketers best use such data?
Jonah A. Berger +5 more
semanticscholar +1 more source
Journal of Field Archaeology, 1976
is to provide just what is stated in the subtitle: news and commentary on the illicit traffic in antiquities. The presence of this feature in the Journal reflects one of the central concerns of the Association for Field Archaeology, that is, the proper recovery and the protection of antiquities.
openaire +2 more sources
is to provide just what is stated in the subtitle: news and commentary on the illicit traffic in antiquities. The presence of this feature in the Journal reflects one of the central concerns of the Association for Field Archaeology, that is, the proper recovery and the protection of antiquities.
openaire +2 more sources
Journal of the Academy of Marketing Science, 1990
Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment, including its governing case law, regulatory statutes and future trends, is essential.
René Sacasas, Anita Cava
openaire +2 more sources
Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment, including its governing case law, regulatory statutes and future trends, is essential.
René Sacasas, Anita Cava
openaire +2 more sources
2006
Cet ouvrage fournit une synthèse des principaux concepts et techniques utilisés dans le domaine du marketing. Il présente de manière détaillée les composantes de l’analyse de marché, de la stratégie marketing et du marketing-mix. Cette 5e édition est structurée en 54 fiches et intègre les évolutions récentes du marketing.
openaire +7 more sources
Cet ouvrage fournit une synthèse des principaux concepts et techniques utilisés dans le domaine du marketing. Il présente de manière détaillée les composantes de l’analyse de marché, de la stratégie marketing et du marketing-mix. Cette 5e édition est structurée en 54 fiches et intègre les évolutions récentes du marketing.
openaire +7 more sources
Journal of the Academy of Marketing Science, 2022
Fine F. Leung +2 more
semanticscholar +1 more source
Fine F. Leung +2 more
semanticscholar +1 more source
Journal of Oral and Maxillofacial Surgery, 1984 Journal of Marketing, 1947
Research completed and in progress is classified in this section under the list of general headings given below. Individual items are designated by the number of the general class into which they fall and, also, by a serial number within the class. Readers interested in securing copies of the publications mentioned in the following pages should address
openaire +2 more sources
Research completed and in progress is classified in this section under the list of general headings given below. Individual items are designated by the number of the general class into which they fall and, also, by a serial number within the class. Readers interested in securing copies of the publications mentioned in the following pages should address
openaire +2 more sources
The Commitment-Trust Theory of Relationship Marketing
, 1994R. Morgan, S. Hunt
semanticscholar +1 more source
A Paradigm for Developing Better Measures of Marketing Constructs
, 1979Gilbert A. Churchill
semanticscholar +1 more source