Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era. [PDF]
Front Psychol, 2021 Jamil K +5 more
europepmc +1 more source
Informative Role of Marketing Activity in Financial Market
Asia Marketing Journal, 2013 As advertising and promotions are categorized as operating expenses, managers tend to reduce marketing budget to improve their short term profitability. Gauging the value and accountability of marketing spending is therefore considered as a major research priority in marketing.
openaire +3 more sources
MANAGEMENT OF MARKETING PROJECTS OF A SHOE COMPANY «TRIEN»
Вестник университета, 2019 In article approaches to classification of projects, with reasons for allocation among them marketing projects are provided. Management of marketing projects depending on a lifecycle stage is considered.
E. Sanapalova
doaj
Advanced Functional Materials, EarlyView.Biopolymers are sustainable, biodegradable alternatives to petroleum‐based plastics for food packaging. Its adoption is often limited by poor mechanical strength, barrier properties, and improved thermal stability through the incorporation of nanofillers.
Himakshi Baishya +2 more
wiley +1 more source
Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers' willingness to pay premium price for portable tech gadgets. [PDF]
Heliyon, 2022 Malarvizhi CA +4 more
europepmc +1 more source
Active labour market policies in a recession
IZA Journal of Labor Policy, 2012 Abstract A major labour market challenge following the Great Recession is to avoid an increase in long-term unemployment and thus the structural unemployment rate. Active labour market policies may play an important role in this respect.
Andersen, Torben M., Svarer, Michael
openaire +4 more sources
Transformation of enterprise’s marketing activities in the conditions of circular economy
Менеджмент та підприємництво: тренди розвиткуThe activities of enterprises in circular economy require an innovative approach to marketing and the development of marketing strategy. The purpose of the paper is to identify and justify the directions of transformation of the marketing activities ...
Nataliia Parkhomenko +2 more
doaj +1 more source
METHODS OF ORGANIZING INTERNATIONAL MARKETING ACTIVITIES OF FIRMS
Вестник Северо-Кавказского федерального университета, 2022 The paper examines the importance and role of marketing activities in modern economic conditions, shows the feature of marketing activities in the international market.
Elena Shatskaya
doaj
Analysis of efficiency and marketing trends cost optimization in enterprises of baking branch
Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki, 2017 Today, at the bakery industry, little attention is paid to marketing activities. Limited financial resources and the lack of a comprehensive assessment of the effectiveness of marketing activities leads to a reduction in marketing budgets and a decrease ...
Lukan О.М.
doaj +1 more source
Ultrasoft Iontronics: Stretchable Diodes Enabled by Ionically Conductive Bottlebrush Elastomers
Advanced Functional Materials, EarlyView.This work introduces a solvent‐free, ultrasoft, and stretchable ionic diode based on oppositely charged bottlebrush elastomers (BBEs). The BBE diode exhibits an ultralow Young's modulus (<23 kPa), a high rectification ratio of 46, and stretchability over 400%.
Xia Wu +6 more
wiley +1 more source