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Price fluctuations and market activity
Physica A: Statistical Mechanics and its Applications, 2001zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Gopikrishnan, P. +4 more
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Marketing Activity, Blogging and Sales
SSRN Electronic Journal, 2011Abstract The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the interaction between consumers and firms from being unidirectional to being bidirectional. However, CGM are almost always accompanied by traditional media (such as TV advertising).
Hiroshi Onishi, Puneet Manchanda
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Journal of Management in Engineering, 1991
This article identifies the three marketing conditions that exist in the architectural/engineering (A/E) marketplace. These three conditions are reactive, interactive, and progressive. Proactive marketing, so often used to define a firm’s marketing activity, includes both interactive and progressive activities.
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This article identifies the three marketing conditions that exist in the architectural/engineering (A/E) marketplace. These three conditions are reactive, interactive, and progressive. Proactive marketing, so often used to define a firm’s marketing activity, includes both interactive and progressive activities.
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1992
Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.
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Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.
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Journal of Financial Markets, 1999
This paper presents a study of intra-day patterns of stock market activity and introduces duration based activity measures for single stocks and multiple assets. The proposed measures involve weighted durations, i.e. times necessary to sell (buy) a predetermined volume or value of stocks. As such, they capture dependencies between intra-trade durations,
Le Fol, Gaëlle, Gourieroux, Christian
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This paper presents a study of intra-day patterns of stock market activity and introduces duration based activity measures for single stocks and multiple assets. The proposed measures involve weighted durations, i.e. times necessary to sell (buy) a predetermined volume or value of stocks. As such, they capture dependencies between intra-trade durations,
Le Fol, Gaëlle, Gourieroux, Christian
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Measuring active labour market polices
Active labour market polices have always been one of the most closely measured policy areas. This can be attributed, among other things, to the use of NPM-inspired governance instruments (e.g., performance measurement and outcome-based pay-for-performance schemes).Niklas Andreas Andersen +2 more
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Marketization and activation policies
2014The paper investigates the way in which local social and employment services have become marketized in different countries, the determinants of this marketization, and its impact on the delivery of activation ...
Zimmermann, Katharina +3 more
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Bridging marketing theory and big data analytics: The taxonomy of marketing attribution
International Journal of Information Management, 2021Dimitrios Buhalis, Ekaterina Volchek
exaly