Results 71 to 80 of about 1,115,990 (309)

Claiming market ownership: Territorial activism in stigmatized markets

open access: yesJournal of Business Research
Brands that seek to serve stigmatized markets are frequently targeted with activism by stigmatizers who hold discrediting beliefs about the products, practices and/or people associated with such markets. Drawing on an inductive analysis of a large set of qualitative data in the halal food and beverage market, we identify three triggers that make ...
Ozlem Sandikci   +2 more
openaire   +3 more sources

RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES [PDF]

open access: yes
The present paper focuses on the issue of using marketing instruments (concepts, policies, strategies, research etc.) in commerce companies in Brasov.
Marius BALASESCU, Simona BALASESCU
core  

Enabling Digital Continuity in Virtual Manufacturing for Eco‐Efficiency Assessment of Lightweight Structures by Means of a Domain‐Specific Structural Mechanics Language: Requirements, Idea and Proof of Concept

open access: yesAdvanced Engineering Materials, EarlyView.
This article presents a solver‐agnostic domain‐specific language (DSL) for computational structural mechanics that strengthens interoperability in virtual product development. Using a hierarchical data model, the DSL enables seamless exchange between diverse simulation tools and numerical methods.
Martin Rädel   +3 more
wiley   +1 more source

PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY

open access: yesВестник университета, 2016
The article deals with the current state of the Russian marketing in the construction industry, the main problems and their causes, as well as a number of recommendations to improve the marketing activities of a construction company based on the specific
I. Kogotkova, A. Mekhtieva
doaj  

A customer orientation checklist: a model [PDF]

open access: yes, 2000
A brief review of the concept connotations in the area of information services is carried out, trying to stress the implications of being "customer oriented" as the most important component of marketing.
Pacios Lozano, Ana Reyes
core   +2 more sources

Manufacturing Continuous Fiber‐Reinforced Printing Filaments: Development of a Post‐Consolidation Unit

open access: yesAdvanced Engineering Materials, EarlyView.
A novel, temperature‐controlled post‐consolidation unit is developed to test its potential to improve the melt impregnation process used to manufacture continuous fiber‐reinforced filaments for additive manufacturing of high‐performance thermoplastics.
Daniel Beermann   +2 more
wiley   +1 more source

Analysis of the cluster approachas a system of marketing management in the region [PDF]

open access: yesMarketing i Menedžment Innovacij, 2011
The article review the essence ofthe definitions of"clustermarketing"and"clustermarketing",is formed andjustifiedsystemgoalsof marketing managementin the region.
E.E. Papkovskaya, E.N. Zabarnaya
doaj  

Market Expansion and Elasticity Improvement as Complementary Marketing Activities

open access: yes, 2003
Consider a marketing division of a monopoly firm that faces two marketing options: Market enlargement and elasticity improvement. These options are conceived in terms of the target of the firm’s advertising campaigns: Potential new consumers versus existing consumers.
Mantovani, Andrea, Amir, Rabah
openaire   +4 more sources

Bias‐Free Highly Efficient and Stable Dye‐Sensitized Photoelectrochemical Cells via Cascade Charge Transfer

open access: yesAdvanced Functional Materials, EarlyView.
A buried‐junction DSPEC design is introduced that leverages cascade charge transfer to enhance efficiency, stability, and versatility. This approach facilitates effective charge transfer and minimizes recombination losses, leading to significant improvements.
Jun‐Hyeok Park   +8 more
wiley   +1 more source

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