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Bridging marketing theory and big data analytics: The taxonomy of marketing attribution
International Journal of Information Management, 2021Dimitrios Buhalis, Ekaterina Volchek
exaly
1998
In this paper author specified dinamic business environment, products quality and customer's satisfaction such a important factors of marketing communication. Very dinamic development of a graphic technologies, globalization and a fast information flow transform customer into the demanding partner which expects communication based on quality and trust.
openaire +1 more source
In this paper author specified dinamic business environment, products quality and customer's satisfaction such a important factors of marketing communication. Very dinamic development of a graphic technologies, globalization and a fast information flow transform customer into the demanding partner which expects communication based on quality and trust.
openaire +1 more source
Marketing of commercial milk formula: a system to capture parents, communities, science, and policy
Lancet, The, 2023exaly
Appropriate evidence for adaptive marketing authorization
Nature Reviews Drug Discovery, 2013Diederick E Grobbee
exaly