Results 271 to 280 of about 1,212,784 (297)

Mobile marketing research: The-state-of-the-art

International Journal of Information Management, 2010
Kaan Varnali, Aysegul Toker
exaly  

Marketing communications

2017
Liz Hill, Catherine O’Sullivan, Terry O’Sullivan, Brian Whitehead   +3 more
openaire   +2 more sources

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International Journal of Information Management, 2017
Mahmud Akhter Shareef, Yogesh K Dwivedi, Uma Kumar   +2 more
exaly  

Marketing Communications

2013
openaire   +1 more source

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly  

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, 2010
Robert V Kozinets, Kristine De Valck
exaly  

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
Pk Kannan
exaly  

Marketing communications

2012
openaire   +1 more source

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly