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Discrepancies in regulations in post-marketing safety surveillance of drug-device combination products in the EU and US: a review. [PDF]

Front Drug Saf Regul
D'souza J, Nandave M, Blöchlinger R.
europepmc   +1 more source

Analysis of Marketing Communication Strategies in Increasing Sales and Brand Awareness in Cigarette Companies

Junaidi Abdillah, Lissa Rosdiana Noer, Syarifa Hanoum   +2 more
openalex   +2 more sources

Omnichannel's perspectives on integrated marketing communication

, 2018
Ligia Fagundes
openalex   +1 more source

Marketing communication

, 2017
openaire   +1 more source

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Marketing communications

2022
This chapter highlights marketing communications (marcoms). Marcoms primarily operate in four areas: advertising, direct marketing, public relations (PR), and sales promotions, which can be used in marketing strategy either singularly or holistically with IMC (integrated marcoms).
Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi   +3 more
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