Results 301 to 310 of about 1,213,873 (344)
Some of the next articles are maybe not open access.
Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Babak Taheri, Hamid Shaker
+4 more sources
Babak Taheri, Hamid Shaker
+4 more sources
2020
The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise ...
openaire +1 more source
The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise ...
openaire +1 more source
Qualitative Market Research: An International Journal, 2002
David W. Stewart, Michael A. Kamins
openaire +2 more sources
David W. Stewart, Michael A. Kamins
openaire +2 more sources
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
Journal of Business Research, 2020Hongwei He
exaly
1998
In this paper author specified dinamic business environment, products quality and customer's satisfaction such a important factors of marketing communication. Very dinamic development of a graphic technologies, globalization and a fast information flow transform customer into the demanding partner which expects communication based on quality and trust.
openaire +1 more source
In this paper author specified dinamic business environment, products quality and customer's satisfaction such a important factors of marketing communication. Very dinamic development of a graphic technologies, globalization and a fast information flow transform customer into the demanding partner which expects communication based on quality and trust.
openaire +1 more source