Marketing cultural - Open Access .click

Results 121 to 130 of about 1,130,593 (313)

THE ROLE OF THE MARKETING MIX IN CONCEIVING THE STRATEGIC OPTIONS FOR THE COUNTY MUSEUM OF BOTOSANI [PDF]

Museums are institutions that collect, research, promote and interpret objects (Sandell and Janes, 2007). It was insisted on the idea that the whole existence of the museums depends on the possession of a collection (McLean, 1994). While the collection’s
Razvan-Andrei CORBOS, Ruxandra Irina POPESCU +1 more
core

Consumer Valuation of Meat Alternatives and Labeling Policies: A Comparative Perspective

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study investigates and compares US consumer perceptions and the impact of environmental, human health, and animal welfare information related to conventional meat on preferences for meat alternatives and labeling policies. Using the best–worst scaling method across 10 different burger alternatives, our results show that the meat burger is
Daniele Asioli +5 more
wiley +1 more source

At the borderline of marketing of culture and territorial marketing [PDF]

, 2016
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
openaire +3 more sources

The Role of Social Food Infrastructure in Addressing SNAP Participation Gaps: Evidence From Linked Administrative and Ground‐Sourced Data

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT We link American Community Survey and SNAP records for 185,000 units with ground‐sourced social food infrastructure data from FindFoodIL (Illinois Extension SNAP‐Ed) to examine SNAP participation determinants among eligible units. Bivariate probit models reveal, beyond SNAP offices, quantity of social infrastructure is associated with ...
Michael Lotspeich‐Yadao +3 more
wiley +1 more source

Do Tax Incentives for Farmland Leases Increase Farm Supply? Evidence From Iowa's Beginning Farmer Tax Credit

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT In recent decades, agriculture has become increasingly concentrated through horizontal mergers and acquisitions via corporate entities, and policy makers are concerned this will be exacerbated by the aging population of farm operators. To reduce market concentration in agriculture, many states have enacted policies to entice new prospective ...
Justin M. Ross +2 more
wiley +1 more source

Drama marketing in digital commerce: how emotional storytelling shapes consumer perceptions

Frontiers in Communication
BackgroundIn Thailand's dynamic digital commerce landscape, marketing communication has evolved from rational persuasion to emotional storytelling. Strategic drama marketing—characterized by emotional conflict, moral depth, and resolution—has emerged as ...
Pongsakorn Limna +2 more
doaj +1 more source

Internationalization of Large Retailers and Cross-Cultural Determinants – The Singular Trajectory of Carrefour in Romania [PDF]

This article discusses the large retailers’ internationalization strategy. It deals more particularly with the way in which international expansion proceeds on the level of operations management and the application of strategies used on the domestic ...
Francois CASSIERE, Gilles PACHE
core

Marketing cultural.

, 2023
La revolución digital supone un gran reto a la vez que una gran oportunidad para las organizaciones culturales, que se enfrentan a un contexto que le brinda la oportunidad de romper con los formatos tradicionales para combinar de forma óptima los recursos culturales en un contexto de economía abierta.
openaire +1 more source

Measuring Nutrition Security Using the Consumer Food Data System Datasets

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Nutrition security is an emerging concept lacking a consensus definition, conceptualization, or standardized measure. This perspectives manuscript synthesizes findings from two previously published analyses to assess the feasibility of using available measures of key dimensions of nutrition security from two Consumer Food Data System (CFDS ...
Vibha Bhargava, Jung Sun Lee, Travis A. Smith +2 more
wiley +1 more source

Labeling Quality or Quantity? The Differential Impact of Geographical Indications on Export Performance in Turkish Agri‐Food Products

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study investigates the impact of geographical indication (GI) certification on the export performance of Turkish agri‐food products by analyzing both trade volume and unit value dynamics. Drawing on monthly data from 2000 to 2024 across 22 GI‐certified products, the research employs product‐level regressions, fixed‐effects panel models ...
Ihlas Sovbetov, Muge Burcu Ozdemir
wiley +1 more source

marketing
cultural tourism